Getting to know Rich Scheckenbach

We recently talked with our newest member of the PURE Wellness Advisory Board (WAB), Rich Scheckenbach, who has a client base of dietary supplement, food and beverage, and nutritional ingredient companies worldwide.

Where do you and your family reside? I have called the Northwest home since 1972 and my wife and I currently reside in SW Washington state. We have family throughout the world.

When did you know you wanted to study nutritional sciences? My interest in nutrition has always been front and center as I was fortunate to grow up in a house that valued healthy food choices. Mom was a huge advocate of the Mediterranean diet, Dad was adventurous in always adding new “health foods” to his diet (such as whole grains, raw wheat germ, exotic fruits and vegetables) as far back as the mid-1950s. I was given my first dietary supplement in 1955 and have since never missed a day taking them. Studying bacteriology and biochemistry as an undergraduate at UCLA was the pivotal moment for my decision to better understand and pursue the underlying principles of proper nutrition.

What do you think is the most important point to remember in nutrition? The most important aspect of good nutrition is understanding that balance in what we consume is paramount. Without all of the essential vitamins, minerals, amino acids, fats, and phytonutrients being consumed on a regular basis we cannot perform at our optimum level — physically, mentally, or emotionally. There isn’t any single “silver bullet” nutrient or food that will ensure optimum health.

What is your proudest career accomplishment? There is no single accomplishment that stands out for me in my forty-year career in the nutritional science/natural products field. I truly have been blessed to be able to positively impact the health and performance of millions of individuals worldwide through the formulations and products that I have created. For this, I owe a great debt of gratitude to my parents, my wife, my past professors, my colleagues in many health-related fields, and a cadre of devoted scientific researchers whose studies have provided an ever-growing understanding of biochemistry, physiology, and nutrition.

What do you love about your career? Helping people achieve their goals whether those are weight management, improved sports performance, increased vitality, enhanced well-being, and so forth. When individuals learn that they can be in control of most of their health-related issues, it is often a huge revelation and always very empowering.

What attracted you to PURE and influenced your decision to accept an appointment to the WAB? Three things attracted me to PURE – 1) Daren Hogge, (for whom I have the very highest regard), and his fine corporate team; 2) the PURE field leadership, which is comprised of some of the most devoted and caring individuals that I’ve met; and 3) the very dedicated philosophy of bringing to market the best products that science and nature can provide.

What is your favorite product by PURE? I don’t play favorites so I truly can’t answer that directly. I will say, however, that GPS Rebuild is a product that I will never be without. Once you understand the huge significance of muscle physiology on health and the importance of feeding muscle during its post-activity recovery phase, you are likely to agree that this is an “impact” product.

Give us a peek inside your refrigerator or cupboard. What are your mainstays? There are so many! Fruits and vegetables, fish, and meats, in general. Specifically, blueberries, salmon, Mila, pomegranate juice, protein powder, potato chips (hey, we’re all entitled to a vice or two), supplements!, beef, chicken, tuna, olives, and green salad ingredients.

Do you have a favorite quote? Two of them actually. Interestingly, both seem particularly relevant to those involved in network marketing.

Go confidently in the direction of your dreams. Live the life you have imagined.” — Henry David Thoreau

“Believe that there’s light at the end of the tunnel.  Believe that you may be light for someone else.” — Kobi Yamada

Learn more about PURE’s Wellness Advisory Board. This team of highly dedicated professionals provides ongoing guidance on product development, product claims, and product-use protocols.


Dr. Buckner becomes a Board Certified Wound Specialist-Physician (CWS-P)

Dr. J. W. ‘Bucky’ Buckner, MD, FACS, the Chair for PURE’s Wellness Advisory Board and an Independent Business Owner, has become a Board Certified Wound Specialist-Physician (CWS-P) and a Diplomat of the American Board of Wound Management.

“Dr. Bucky’s new certification puts him at the center of wellness in the community at PURE,” said Daren Hogge, PURE CEO. “The Board is comprised of five seasoned healthcare professionals who provide guidance and input on product development and formulation, product usage and protocol and product education. Each of our members provide a unique perspective on wellness.”

Eligible candidates for the Wound Specialist certification must have attained a Doctoral degree, have a minimum of three years of clinical wound care experience, and be a licensed healthcare professional according to the American Board of Wound Management. Finally, candidates must pass an extensive examination covering a wide spectrum of topics pertaining to wound management.

Dr. John W. Buckner, M.D. graduated from the University of Missouri, Kansas City School of Medicine in 1985. He practices medicine in Springfield, MO and specializes in surgery. Dr. Buckner is affiliated with Ferrell-Duncan Clinic and Cox Health in Springfield. Dr. Buckner is a Wellness Advisory Board member and is proud to be part of the PURE: People United Reaching Everyone family.

*Wellness Advisory Board Members are compensated for their role on the Wellness Advisory Board. In addition to serving as a Wellness Advisory Board Member, Dr. John W. Buckner, MD is also a PURE Independent Business Owner.

There’s a real need for supplementation

We all know the importance that vitamins and minerals play in our health. Vitamins are essential for growth, development, and normal cell function. Minerals are important for building bones, making hormones, and regulating the heartbeat. You would think that eating a variety of foods would meet all of your nutritional needs. Well, that’s not always the case. Americans, in particular, lack the recommended amount of vitamins and minerals they need.

There are many reasons for nutritional deficiencies: genetically modified foods, deficient soil, the shipping, processing and cooking of foods, poor digestion, environmental factors (pollution, water, etc.), medications, and more. According to the U.S. Department of Agriculture, 43 different vegetables and fruits have declined in protein, calcium, phosphorus, iron, riboflavin (vitamin B12), and vitamin C over the past half century.1

Studies show…

The consumption of vitamins A, C, D and E is inadequate in 25-70% of the U.S. population. Americans are also 38% deficient in calcium, 45% deficient in magnesium, and 97% deficient in potassium.2

 To make matters worse, Americans exceed the recommendations for sodium, saturated fats, refined grains, solid fats and added sugars. All of this can lead to chronic disease, such as high blood pressure, cardiovascular disease, diabetes, and various forms of cancer.

The American Cancer Society estimates that 30% of deaths are related to obesity, lack of activity and poor nutrition.3

What are we to do?

 Eat a healthy diet, exercise, get adequate sleep, and choose a daily multivitamin supplement. Overall, Americans should increase their consumption of foods rich in vitamins A, C, D and E as well as folate, calcium, magnesium, potassium, and fiber.

Two things I want to highlight are vitamin D and fiber, both essential to overall health.

Vitamin D is critical for bone health, muscle strength, immune function, and the reduction of inflammation. It promotes calcium absorption in the gut. The recommended daily allowance of vitamin D is 600 IU and yet the average intake is 156-404 IU.4 Without sufficient vitamin D, bones can become thin and brittle. Together with calcium, vitamin D also helps protect older adults from osteoporosis.

Fiber is critical to better health for blood sugar control, improved digestive health, weight loss, lowered risk of heart disease and diabetes, and more. Most Americans are not getting enough. Fiber is found in fruits, vegetables, whole grains and legumes. It helps relieve constipation, helps you maintain a healthy weight, and lowers the risk of diabetes and heart disease.

Let your health care providers (including doctors, pharmacists, and dietitians) know which dietary supplements you’re taking so that you can discuss what’s best for your overall health, and avoid any drug-nutrient interactions. Avoid supplements with sweeteners, colors, artificial flavors, preservatives, or fillers.

Please note that dietary supplements are products intended to supplement the diet. They are not drugs and, therefore, are not intended to treat, diagnose, mitigate, prevent, or cure diseases.

Dr. John W. Buckner, M.D. graduated from the University of Missouri, Kansas City School of Medicine in 1985. He practices medicine in Springfield, MO and specializes in surgery. Dr. Buckner is affiliated with Ferrell-Duncan Clinic and CoxHealth in Springfield. Dr. Buckner is a Wellness Advisory Board member and is proud to be part of the PURE: People United Reaching Everyone family.

Wellness Advisory Board Members are compensated for their role on the Wellness Advisory Board. In addition to serving as a Wellness Advisory Board Member, Dr. John W. Buckner, MD is also a PURE Independent Business Owner.


2J Nutr. 2011 Oct;141(1):1847-54





Getting to know Dr. Tanya Reddick Rodgers

1458763152_1We recently talked with our newest member of the Genesis PURE Wellness Advisory Board (WAB), board-certified dermatologist Dr. Tanya Reddick Rodgers, and learned that not only is she an expert on skin, the largest organ of our body, but she enjoys biking, horror movies and more! We are privileged to have Dr. Rodgers on our WAB board!

 Where are you from?
“I am from Chicago, IL. and grew up mostly in the suburbs. I am the eldest of three girls.”

When did you know you wanted to become a doctor?
“Family and friends tell me that I wanted to become a doctor since the age of three. I don’t recall ever wanting to pursue any other career. Throughout my education, since elementary school, I was on the pathway to medical school. I was always considered a “smart” or “gifted” child. I remember reciting the Bible’s old and new testaments to the amazement of family and friends when I was just a toddler, and I have always had a love for science. Also, I was fortunate to have the most talented and encouraging teachers throughout my early schooling. I am blessed that this desire that was conceived while I was so young, remained a great fit for me through my secondary school training.”

What do you love about your career?
“Practicing satisfies my intellectual curiosity and interest in science, while allowing me to make such an important impact on my patients.  At first glance, other medical specialties may seem more impactful, but I think that dermatology allows me to treat disease that is actually visible to others, and it inspires an even greater level of gratitude from patients.  Skin disease can have an impact on one’s sense of self confidence or self-worth.  People are very thankful for what I do for them and that really makes me feel good.”

What is your favorite Genesis PURE product?
C’VOSA, of course!  I love that it is almost 100% natural.  Since my pregnancies, I’ve become so much more aware of the chemicals that we expose ourselves to in personal care products. Though the impact of the chemicals in skincare is debatable, I prefer to avoid potential risks if I can.  I already had a skincare routine prior to C’VOSA for treatment of my adult acne. I’ve replaced my usual cleansing and moisturizing routine with the C’VOSA system.  I don’t do the entire routine every night, but pick and choose from the components depending on what my skin seems to need that day. I am a working mother of four- and six-year-old boys, so Genesis PURE’s ENERGY comes in at a very close second!”

What is your favorite pastime?
“Spending quality time with my family. With two little boys, my husband and I are always busy exploring the world of pastimes that are new and enjoyable. We love to bike, enjoy movie nights at home on Friday evenings and we camp out in a tent in our backyard.

What do you do to exercise?
“I enjoy low impact cardio on my elliptical machine and light weight training. I think that many women erroneously avoid weight training due to concerns of weight gain or appearing bulky.  On the contrary, it actually plays an essential role in weight loss, metabolism and maintaining healthy bone mass with increasing age.  I would love to run more, but it’s hard on my knees.”

Do you have a favorite quote?
“They may forget your name, but they will never forget how you made them feel.” – Maya Angelou

Tell us a few random facts about yourself.

  • I love horror movies
  • I am a former nail biter turned germaphobe
  • I am double jointed in my hands
  • I am a night owl

What is your favorite song?
Somewhere Over the Rainbow/What a Wonderful World, by Israel Kamakawiwoʻole

Learn more about Genesis PURE’s two teams of highly dedicated professionals by visiting The Wellness Advisory Board (WAB) is comprised of five seasoned healthcare professionals, 4 physicians and one pharmacist, who provide ongoing guidance on product development, product claims, and product use protocols.


Make every bite count

NutritionBlog_0316 If I had to choose one word to describe Genesis PURE’s mission, it would be “nutrition”.  After a century (at least) of cultural obsession and hype-filled argument surrounding the concept of nutrition, it’s helpful to remember the basics. I like Merriam-Webster’s definition the best:  “The process of eating the right kind of food so you can grow properly and be healthy.”

We all understand “the process of eating”: food on fork into mouth, chew and swallow. I think we have difficulty understanding what should be on the fork and what happens after we chew and swallow the food.

 What is on the fork?

Referencing the above definition, nutrition means eating “the right kind of food”. What does this mean? In the whirlwind of Paleo, vegan, raw vegan, vegetarian, gluten-free, dairy-free, autoimmune, and the standard American diet options, it’s not surprising why so many of us are confused as to what is “right”. Having all of these choices is intimidating and can lead to no change at all. So where do we begin?

What happens after we chew and swallow?

 We must understand the macronutrients, protein, carbohydrates and fats — the basic building blocks and why they are important for the function of our bodies. Suggested proportions exist; however, you must learn the proportions your body needs to support your current activity level and achieve future wellness goals. It is important to understand that although some may choose to be vegetarian, plants contain protein too. And the last I checked, buffalo are not carnivores.


  • Protein is found throughout the body in muscle, bone, skin, and hair to name a few. Protein is involved in many biochemical processes that power reactions at the cellular level and thus is essential for life. Protein helps to balance blood sugars. In the United States, the recommended daily allowance of protein is 46 grams per day for women over 19 years of age, and 56 grams per day for men over 19 years of age. (1)
  • Carbohydrates provide the body with glucose which is converted to energy through biochemical processes in the body. Carbohydrates have been classified into high-glycemic and low-glycemic as it affects the blood sugar in the body, suggesting it is the quality of the carbohydrate that matters most. Carbohydrate sources from unprocessed or minimally processed whole grains, vegetables, fruits and beans provide vitamins, minerals, fiber and many phytonutrients. Highly processed simple carbohydrates from refined sugars, white bread and soda will provide immediate energy source at the expense of unbalanced blood sugars. Excess carbohydrates will be stored as glycogen in the liver and when the max of glycogen storage has been reached the excess will be stored in adipose (fat) tissue. Both are designs for energy sources during a time of need for the body.
  • Fat is nutritionally known as fatty acids (not the same as adipose). Fats are essential for the cell membrane function of the brain, the eye, and many nerves in the body. Fats are required for the transport of Vitamins A, C, D, E and K. Cholesterol is a fatty acid present in all cell membranes. In the healthy body, approximately 80 percent of total body cholesterol is manufactured in the liver and 20 percent is derived from the diet. (2) Manufacturers replace fats often with sugar or other starches to achieve a “low fat” classification. More important than adopting a “low fat” approach is choosing the preferred “good” sources of fatty acids from poly- and mono-unsaturated sources such as nuts, seeds, fish, and olive oil. Avoid the “bad” trans-fats altogether and limit saturated fats for optimal health.

“…so you can grow properly and be healthy”.

Let’s examine this last part of the definition. My translation is, “so you can balance the physiological processes of growth, metabolism and repair.” A balanced body will provide a well-functioning machine.

There is not time nor the space here to discuss the hundreds if not thousands of critical vitamins and minerals required by the body to function. Unfortunately, our current diets do not provide all of them which is where supplements may be used to fill in these gaps. One of my favorite studies from the Journal of Clinical Nutrition (3) studied the diets of people who use supplements. They found the primary reasons for using supplements were for overall health and wellness as well as to fill nutrient gaps in the diet. The study also found that supplement users do not use these products as a license to slack off on eating right or exercising, but instead are health conscious individuals trying to do all of the right things to be healthy.

A passion for nutrition.

As a physician and mother, I have developed a passion for nutrition through the years of caring for myself and my family. I did not have a lot of nutrition classes during my medical education; therefore, I read extensively about it and applied what I learned. I found that what I put on my fork as well as how I managed my stress made more of a difference in my wellness goals than how many hours I spent in the gym.

My hope is that something in these few paragraphs will encourage each of you to look at what is on your fork and view it as your single most powerful way to transform your body inside and out. It is your choice what to put or not put into your body. I challenge you to respect yourself and your future enough to make every bite count. You deserve so much more than average. You deserve the best. Stop dreaming about it and make it happen.

Dr. Carmen Keith, M.D. graduated from the University of Arkansas for Medical Science and completed a fellowship at Massachusetts General Hospital, a Harvard Medical School affiliate. Dr. Keith is the Medical Director of Pain Management Services at the hospital where she is employed. She believes that the products and philosophy of Genesis PURE are remarkable ways for her to continue her life’s passion to help others achieve a healthier, happier life.

To learn more about Genesis PURE’s Wellness Advisory Board, visit here:


  1. Institute of Medicine, Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients). 2005, National Academies Press: Washington, DC.
  2.  Clinical Nutrition: A Functional Approach, 2nd Edition. Page 85
  3.  Consumer Usage and Reasons for Using Dietary Supplements: Report of a Series of Surveys from the Journal of the American College of Nutrition in 2014.

Love Yourself, Love Your Heart

HeartHealth_Bucky0216 Our very own Dr. John Buckner, Chair of the Genesis PURE Wellness Advisory Board (WAB), is here to share things you can do to live better and longer. It’s February. Winter draws on for some while others are getting a glimpse of spring. It is also Heart Awareness Month and we celebrate Valentine’s Day with a nod toward the romantic side of how we view the human heart.

Did you know that the heart begins beating at four weeks after conception and doesn’t stop until we die? It beats on average 100,000 times a day or 2.5 billion times in a lifetime.  It pumps about 2000 gallons of blood each day. The average daily energy output would be equivalent to a truck traveling 20 miles a day.  You don’t have to think about it, reboot it, plug it in or even be awake for the heart to do its thing.

The human heart is amazing and yet:

  • Heart disease remains the number one killer of Americans.
  • There will be 375,000 deaths from heart disease in the U.S. this year.
  • Heart disease accounts for one in seven deaths.
  • Heart disease kills more women than all cancers combined.
  • Heart disease strikes someone in the U.S. every 43 seconds and kills someone in the U.S. every 90 seconds.
  • Heart disease accounts for one-third of all deaths globally.

I see people in my office every day who believe heredity is to blame for heart disease. They say things like, “Well Doc, everyone in my family has died early of a heart attack so it’s just a matter of time before I have the “big one” and drop dead like them.”

I notice these people are obese, they never exercise, they have a 48-ounce soda in their hand and a cheeseburger in the other, they smoke a pack of cigarettes a day and, because of all of the aforementioned, they have high blood pressure and elevated cholesterol. Inherited? I don’t buy that for one minute and there is good evidence to back me up.

Now granted, there have been advances in the treatment of heart disease. There are new operations and new minimally invasive interventions involving stents, angioplasty, and new medications. But despite these advanced, heart disease still remains the number one killer. Why? These wonderful advances are just temporarily fixing the problems of abuse of an otherwise incredible machine — the human body.

Imagine you had a luxury vehicle, and you never had it serviced, never changed the oil, used the wrong gas, and never changed the tires. It would start breaking down. Even if you changed a component at a time but continued to ignore major services, it would only be a matter of time before those minor interventions failed and the car was back in the shop. The human body is no different. But, instead of breaking down in a few months or even a year or two, the human heart will run well for 40 or 50 years before it starts breaking down. That’s sad, as it should last longer, considering the things we can do to prevent heart disease.

Here is the good news!

The causes and factors that dramatically increase someone’s risk for developing heart disease are almost all within our control. The American Heart Association (AHA) gauges the heart health of the nation by seven factors. The factors to control heart disease are quite simple, and I want to identify them for you here.

  • Stop smoking
  • Be physically active
  • Embrace a healthy diet
  • Control body weight
  • Control blood sugar
  • Control blood pressure
  • Control cholesterol

While heredity and genetics are factors, they are minor, and there are lifestyle modifications we can make to improve our heart health dramatically.

  • Stop smoking. If you smoke, you have been warned that it will kill you via a heart attack, stroke or lung cancer.
  • Be physically active. Easy enough. You should exert yourself every day.  Take the stairs, park farther away, walk 10,000 steps a day (about 5 miles), or run or walk 5 miles if you would rather.  Bike, swim, lift weights, do Yoga or Zumba, anything to get your heart rate up. The AHA recommends we do 150 minutes of moderate activity every week, or 30 minutes/5 days a week.
  • Embrace a healthy diet. East a lot of fruits and vegetables, whole grains, legumes and nuts, lean meats and fish (at least twice a week), and make sure to take in omega-3 fatty acids and vegetable proteins, cutting out beverages or foods with added sugar.
  • Control body weight, blood sugar, blood pressure, and cholesterol. These are all related. Seventy percent of Americans are overweight and one third are obese. The incidence of Metabolic Syndrome, which is essentially all these, are directly related to being overweight as are many other health problems including cancer, stroke, and arthritis.

Let me get more specific.

We know that Omega-3 fatty acids are important. They can be found in foods such as nuts, flax seeds, chia seeds, and fish.

Electrolytes are critical and knowing that 97 percent of American diets are horribly deficient in potassium, I believe Genesis PURE’s Hydration product is important especially for those who work out.

Drinks and foods with little to no added sugar fall within the AHA guidelines for healthy foods and in fact just this last month a new study lead by Dr Yang from the Centers of Disease Control and Prevention (CDC) looked at 43,000 participants in the National Health and Nutrition Examination Survey. Those reporting consumption of more than 25% of their calories from added sugars had nearly double the risk for cardiovascular disease.

Supplements for heart health:

  • Fiber lowers weight and cholesterol
  • Coenzyme Q10 has been shown to lower blood pressure
  • Omega-3 fatty acids lower triglycerides
  • Green tea extract has been shown to lower LDL cholesterol and triglycerides
  • Vitamin C, D, and B-12 all may play some role in protecting against heart or vascular disease.
  • There are studies that indicate pomegranate juice may have protective effects on hardening of the arteries, and there is evidence from laboratory studies that the juice may protect some arteries from stress injuries.

As we celebrate Heart Awareness Month, please be aware that the best gift you can give to those you love is the gift of a healthy heart. Be the perfect example of how to live and eat so those you care about will be around for many years to Love.

Happy Valentines Day!!

Dr. John W. Buckner, M.D. (“Bucky”) is Chair of the Genesis PURE Wellness Advisory Board. He graduated from the University of Missouri, Kansas City School of Medicine in 1985. He practices medicine in Springfield, MO and specializes in Surgery. Dr. Buckner is affiliated with Citizens Memorial Hospital District, Select Specialty Hospital and Lester E Cox Medical Center. Dr. Buckner is proud to be part of the Genesis PURE family. He is appreciative of the purity with which the products are made and the passion with which they are distributed. Meet the entire WAB team at


Meet the Genesis PURE™ Wellness Advisory Board

MeetWAB_0116 You’re in for a real treat at our PURE Energy Leadership Conference in March, 2016. Our very own Wellness Advisory Board (WAB) will be conducting a product panel discussion, giving you the chance to discuss particular products. Register today!

The board consists of three seasoned medical doctors and a pharmacist who provide guidance on product development, product claims, and product use protocols. They are embracing  healthier lifestyle choices to improve the overall health and wellness of their patients and encouraging their patients to do the same.

Meet the doctors.

Buckner Dr. John Buckner is the Chair of the Wellness Advisory Board. He earned his BA in Biology and Medical Degree from the University Of Missouri Kansas City School Of Medicine in 1985. From 1985 – 1990, Dr. Buckner attended the University of Oklahoma Health Sciences Center in Oklahoma City, OK where he performed his internship and residency in general surgery. Dr. Buckner became a Diplomat of the American Board of Surgery and remains Board Certified in General and Vascular Surgery. In 1990, he began an active duty stint in the Air Force. Dr. Buckner was stationed at Offutt Air Force Base, Nebraska where he served for 3 years as a Major in the USAF. During this tour of duty, he deployed to Germany in support of Operation Desert Storm and also deployed to South Korea. Dr. Buckner earned the Expert Field Medical Badge (EFMB) while training with the 1st MASH at Ft Riley, Kansas. Upon his release from active duty in 1993, he received the Meritorious Service Medal. He then transferred to the Air Force Active Reserves.

Dr. Buckner returned to Springfield in 1993 and joined Ferrell Duncan Clinic. He has practiced all areas of general and vascular surgery since his return to Springfield, but has always concentrated his efforts on improving breast surgical care for the women of Southwest Missouri. He became the first surgeon in Springfield to perform a number of new procedures in the treatment of breast cancer and has been principle investigator in breast cancer research with the American College of Surgeons Oncology Group.

CarmenCarmen Keith, MD earned her doctorate in medicine at University of Arkansas for Medical Science where she also completed a residency in anesthesiology. She went on to complete her fellowship in pain medicine at Massachusetts General Hospital, Harvard Medical School affiliate. Carmen is double boarded in Anesthesiology and Pain Medicine. She is currently the Medical Director of Pain Management Services at the hospital.

Carmen started her journey with Genesis Pure in September 2013. She was searching for natural alternatives to help improve the well-being of her family and the results have exceeded her expectations. Carmen has a passion for people and her purpose is to help others. Genesis Pure has helped provide another avenue for her to engage her passion and purpose.

doctor Theresa Lawrence-Ford, MD is The Medical Director of North Georgia Rheumatology Group and an Active Staff member at Gwinnett Medical Center Hospitals. She practices in a single specialty group in Gwinnett County, Georgia with her sister who is also a Rheumatologist. Dr. Lawrence Ford received her Medical degree from Tufts University School of Medicine in Boston, Massachusetts. She completed her residency in Internal Medicine at Emory University Hospitals, where she also completed a fellowship in Rheumatology and Immunology. She is Board Certified in both Internal Medicine and Rheumatology.

She is a Fellow of the American College of Rheumatology, a member of the National Medical Association, the Metropolitan Atlanta Rheumatology Society’ and an active member of the Board of Directors for the Georgia Chapter of the Arthritis Foundation. She has also served as a Member of the Medical Advisory Board of the Lupus Foundation and the Lupus Registry.

She has done research in the fields of Lupus and Rheumatoid Arthritis and maintains her interest currently by participating as an investigator in clinical trials and by acting a national speaker in the field of Rheumatology. She has been recognized in Atlanta Magazine yearly as a Top Doctor in her field since 2005.

In addition to her professional societies she maintains an avid interest in Wellness. She is holds certification in the American Council on Exercise as a Personal Trainer, and is Medical Director of Patient Fitness Center.

CarrieDr. Carrie Beth Smith, PharmD, BCPS is a seasoned expert in the field of pharmacology whose perspective on well-being will help carry Genesis PURE’s vision to the world. From staff pharmacist, she moved into clinical pharmacy and then into education as an adjunct clinical professor. She has a wealth of experience in supplement safety, product testing, and pharmaceuticals. Dr. Smith has produced numerous scientific presentations and is a member of various pharmaceutical associations. She finds her greatest motivation in coaching others to improve their overall health and wellness.

Join us for Genesis PURE™ National Leadership Conference, March 18-19, 2016 in Dallas, Texas. Expect inspiration, training and motivation that could very well change your life! Featuring Genesis PURE corporate leader Tony Solis and more, PURE Energy is going to be the premier event of the year.

Register now for the PURE Energy Leadership Conference taking place March 18-19, 2016 at the InterContinental Dallas Hotel.