Getting to know Rich Scheckenbach

We recently talked with our newest member of the PURE Wellness Advisory Board (WAB), Rich Scheckenbach, who has a client base of dietary supplement, food and beverage, and nutritional ingredient companies worldwide.

Where do you and your family reside? I have called the Northwest home since 1972 and my wife and I currently reside in SW Washington state. We have family throughout the world.

When did you know you wanted to study nutritional sciences? My interest in nutrition has always been front and center as I was fortunate to grow up in a house that valued healthy food choices. Mom was a huge advocate of the Mediterranean diet, Dad was adventurous in always adding new “health foods” to his diet (such as whole grains, raw wheat germ, exotic fruits and vegetables) as far back as the mid-1950s. I was given my first dietary supplement in 1955 and have since never missed a day taking them. Studying bacteriology and biochemistry as an undergraduate at UCLA was the pivotal moment for my decision to better understand and pursue the underlying principles of proper nutrition.

What do you think is the most important point to remember in nutrition? The most important aspect of good nutrition is understanding that balance in what we consume is paramount. Without all of the essential vitamins, minerals, amino acids, fats, and phytonutrients being consumed on a regular basis we cannot perform at our optimum level — physically, mentally, or emotionally. There isn’t any single “silver bullet” nutrient or food that will ensure optimum health.

What is your proudest career accomplishment? There is no single accomplishment that stands out for me in my forty-year career in the nutritional science/natural products field. I truly have been blessed to be able to positively impact the health and performance of millions of individuals worldwide through the formulations and products that I have created. For this, I owe a great debt of gratitude to my parents, my wife, my past professors, my colleagues in many health-related fields, and a cadre of devoted scientific researchers whose studies have provided an ever-growing understanding of biochemistry, physiology, and nutrition.

What do you love about your career? Helping people achieve their goals whether those are weight management, improved sports performance, increased vitality, enhanced well-being, and so forth. When individuals learn that they can be in control of most of their health-related issues, it is often a huge revelation and always very empowering.

What attracted you to PURE and influenced your decision to accept an appointment to the WAB? Three things attracted me to PURE – 1) Daren Hogge, (for whom I have the very highest regard), and his fine corporate team; 2) the PURE field leadership, which is comprised of some of the most devoted and caring individuals that I’ve met; and 3) the very dedicated philosophy of bringing to market the best products that science and nature can provide.

What is your favorite product by PURE? I don’t play favorites so I truly can’t answer that directly. I will say, however, that GPS Rebuild is a product that I will never be without. Once you understand the huge significance of muscle physiology on health and the importance of feeding muscle during its post-activity recovery phase, you are likely to agree that this is an “impact” product.

Give us a peek inside your refrigerator or cupboard. What are your mainstays? There are so many! Fruits and vegetables, fish, and meats, in general. Specifically, blueberries, salmon, Mila, pomegranate juice, protein powder, potato chips (hey, we’re all entitled to a vice or two), supplements!, beef, chicken, tuna, olives, and green salad ingredients.

Do you have a favorite quote? Two of them actually. Interestingly, both seem particularly relevant to those involved in network marketing.

Go confidently in the direction of your dreams. Live the life you have imagined.” — Henry David Thoreau

“Believe that there’s light at the end of the tunnel.  Believe that you may be light for someone else.” — Kobi Yamada

Learn more about PURE’s Wellness Advisory Board. This team of highly dedicated professionals provides ongoing guidance on product development, product claims, and product-use protocols.


It’s sweet to have a healthy heartbeat

In honor of Valentine’s Day and Heart Health Month, let’s talk about the heart. Having a healthy heart is so important. Heart disease is the leading cause of death for both men and women.1 Here at PURE, we ‘whole-heartedly’ believe that education is critical to keeping our hearts as healthy as can be.

We know that being physically active and eating a healthy diet are ‘musts’ for heart health. Other recommended lifestyle changes include quitting smoking, exercising to maintain a healthy weight, limiting stress and alcohol use, having our cholesterol and blood pressure frequently checked, among other things.

We can also add the following products by PURE to our daily routine for optimal wellness. Each contains ingredients that support heart health.

Heart-healthy products by PURE:

Take these additional steps to show your heart even more love.2

Avoid trans fats – Trans fat clogs your arteries by raising your bad cholesterol levels and lowering your good cholesterol levels. Cut these out of your diet to improve blood flow. Food to avoid include packaged baked goods, snack goods, margarines and fried foods.  Read food labels and look for partially hydrogenated oils, which are trans fats.

Brush and floss your teeth every day – It’s been shown that people with periodontal disease have the same risk factors for heart disease. Bacteria in your mouth can move into the bloodstream and can cause inflammation in the blood vessels.

Get adequate sleep – Studies suggest that lack of sleep may cause disruptions in biological processes, including blood pressure and inflammation. Aim for 7-8 hours of sleep most nights. MelaTrim sleep and weight-loss support is a combination of herbs, amino acids, minerals and melatonin that together help the body get adequate sleep and burn calories naturally while sleeping.*

Avoid second-hand smoke – Chemicals from cigarette smoke promote the development of plaque buildup in the arteries.




January is National Soup Month

Baby, it’s cold outside! No wonder that January was designated National Soup Month. We have a delicious soup recipe to warm up your stomachs, and hearts. It incorporates Mila® micro-sliced chia as an ingredient, so you know it’s healthy!

Mila is a super food that is gluten-free, trans-fat free, sugar-free, and is a superior plant-based source of protein and fiber. Mila uses different varieties of the chia seed to provide a wide array of nutrients. By combining these crops, you get a nutritionally robust product.

Enjoy this pureed soup while getting your daily serving of Mila and increase your intake of leafy greens and other nutritious whole foods. This soup is rich in fiber, vitamins and minerals, not to mention flavor!

Mouth-Watering Mila Soup


  • 1 yellow onion chopped
  • 1 Tbsp. olive oil
  • 4 cups vegetable stock, separated
  • 3 cups leafy greens, chopped
  • ½ tsp. thyme (fresh or dried)
  • ½ tsp. cumin
  • Juice from ½ lemon
  • ¼ cup quinoa
  • 2 Tbsp. Mila
  • Optional: garlic (minced)


  1. In a bowl, place Mila in 1 cup of vegetable stock to hydrate. Set aside.
  2. Using a tall frying pan or wide-bottom pan, sauté chopped onion in olive oil until translucent (3-5 minutes). Add garlic to pan if preferred.
  3. Add remaining 3 cups of vegetable stock, chopped greens, thyme, cumin, lemon juice, and quinoa to pan; bring to a boil.
  4. Reduce heat to medium; cook until quinoa is translucent and greens are wilted (8-12 minutes).
  5. Add soup and hydrated Mila (including the remaining vegetable stock) to a blender and puree until smooth.

This flavorful soup can also be made into a hearty dip or spread by reducing the vegetable stock used to boil the greens by 1 ½ cups.


Find more recipes like this at Do you have a favorite recipe to share? Submit it here.

And the holiday recipe winners are…

Thank you to everyone who participated in our Holiday Recipe Contest. You shared some delicious recipes and surprised us with your creative product usage ideas. 

We are happy to announce our three winners:

  1. Double Chocolate Snowball Cookies – Julie Theriot, IBO Silver Director
  2. Easy GoYin Vinaigrette – MistyBleu McAmis, IBO
  3. Waffles with 360 Complete Shake – Michelle Yoder, IBO Bronze Director

Double Chocolate Snowball Cookies


  • 1 cup unsalted butter, softened
  • 1/2 cup powdered sugar
  • 1/4 cup unsweetened cocoa powder
  • 1 teaspoon vanilla
  • 2 1/4 cups flour – measure and remove 3 tablespoons
  • 3 tablespoons Mila (replaces the 3 tablespoons of flour above)
  • 1/2 teaspoons salt
  • 3/4 cup mini chocolate chips
  • Additional powdered sugar for rolling after baking (about 1 1/2 cups)


  1. Preheat oven to 375 degrees.
  2. Line two cookie sheets with parchment paper.
  3. Mix butter, 1/2 cup powdered sugar, cocoa and vanilla with mixer until fluffy.
  4. Add flour, Mila and salt and mix until the dough forms.
  5. Stir in chocolate chips. If dough is too soft, chill until you can work it easily into balls.
  6. Scoop 1 tablespoon of dough and place on cookie sheet. Roll to form a nice ball shape.
  7. Bake cookies for 7-10 minutes until bottoms are slightly brown and tops are no longer glossy.
  8. Remove from oven and cool 5-10 minutes.
  9. Fill a small bowl with 1 cup powdered sugar and roll each cookie in it until coated.
  10. Place on rack to cool. (Once cookies are cool, you may want to re-roll them in more powdered sugar).

Easy GoYin Vinaigrette


  • 1 roasted shallot
  • 1 tablespoon Dijon mustard
  • 3 parts extra virgin olive oil
  • 2 parts GoYin
  • 1 part red wine vinegar
  • sea salt and black pepper


  1. Add ingredients to blender except the olive oil.
  2. Pulse until ingredients are blended.
  3. Slowly add the olive oil.
  4. Once everything is blended, add sea salt and black pepper to taste.
  5. Enjoy on salad. For fruit salad, substitute red wine vinegar for a nicely aged balsamic vinegar.

Waffles with 360 Complete Shake


  • 1 1/4 cup gluten-free flour or oat flour
  • 1 scoop 360 Complete Shake, vanilla or cacao
  • 3 tablespoons stevia
  • 3 teaspoons baking powder
  • 1/2 teaspoon salt
  • 1 egg
  • 3 tablespoons olive oil
  • 2 cups almond milk
  • 1 tablespoon Mila


  1. Combine ingredients until flour is mixed.
  2. Pour 3/4 cup of batter into center of large, greased waffle iron.
  3. Enjoy!

Winners will receive free products by PURE.

Be sure to check out all the recipes in PURE’s test kitchen by visiting here.  These have all been cooked and loved by so many.


Terms and Conditions

NO PURCHASE NECESSARY TO ENTER OR WIN. Participants must be 18 years of age or older at the time of the contest. Contest sponsored by Genesis PURE, Incorporated – 7164 Technology Dr., Ste. 100, Frisco, TX 75033. Contest ends December 13, 2017. Contest is open to U.S. residents only. CONTEST IS VOID WHERE PROHIBITED BY LAW. Winners will be determined at 12 am CT on December 14, 2017, and will be announced via email the same day. Winners will be determined by most creative recipes. Judges will include a committee of PURE employees, comprised of Nutrition and Health professionals with degrees, studies, or work experience in Nutrition and Health. Prizes will be awarded promptly upon conclusion of contest.

Gobble up a healthier Thanksgiving meal

Stuffing, mashed potatoes and pumpkin pie, oh my!

Thanksgiving is just around the corner and that means a lot of scrumptious food to eat. Be cautious however, as many common Thanksgiving meals can be high in fat and calories. Here we share ways to make your dinner, or lunch, as healthy as it can be.

Let’s start with probably the most important thing on the table – the turkey. Turkey is a great source of lean protein. Do you roast, fry or brine your turkey? Roasting is the healthier way to prepare the bird. We suggest choosing the white meat and avoiding the skin to reduce your fat consumption. If white meat is not your thing, go ahead and eat the dark meat, but think about mixing it up. Choose some white meat, too, along with the dark.

Now if ham is your main course, it’s a lean meat as well but it is higher in sodium. A 3-ounce serving of ham provides 139 calories whereas the same amount of turkey contains about 125 calories.1

Now for the gravy! It just makes everything taste better. Packaged gravy and sometimes the homemade kind can be packed with fat and calories. Instead of butter, substitute low-sodium stock or broth. Or think about making a yogurt-based gravy with added spices.

Sweet potatoes and squash are healthy sources of vitamin A, vitamin C, potassium, and fiber. Topping them with marshmallows is delicious, but if you want to make them healthier, try cooking them with orange juice and sprinkles of brown sugar. Or, roast them and add carrots to the mix.

Green bean casserole is one of my favorites, especially when topped off with crispy fried onions. For a healthier alternative, steam the green beans and add slivered almonds. It’s just as tasty.

Mashed potatoes can be made healthier by replacing cream or whole milk with low-fat buttermilk or low-sodium chicken broth.

Cranberries are packed with antioxidants that can support overall wellness. Avoid the canned variety since it can be loaded with sugar. Mashing cranberries yourself is easy or boil them in water until they pop. Try adding some apple juice for a tasty treat.

Pumpkin is rich in potassium, vitamin A, and vitamin C, and low in fat. Pumpkin pie on the other hand can be fattening. To make it less so, use half the amount of sugar, fat-free milk, and light or fat-free whipped topping.

Mmm, the stuffing! When making your own, be sure to make room for more vegetables, onions, celery, cranberries, etc., and less bread. You can also add Mila to the mix for a healthy kick.

As for the drinks, 8 ounces of sparkling cider has 114 calories while a 5-ounce glass of wine has 125 calories. An 8-ounce glass of eggnog contains 224 calories and 59 calories of saturated fat.2  Pour a glass of GoYin balancing blend and say “Cheers” to Whole Health.

After all is said and eaten, suggest taking a refreshing walk around the neighborhood  instead of heading for the couch. Walking just one mile can burn up to 100 calories. Then just maybe you can have one more piece of pie when you return!

Happy Thanksgiving!



Oh-Mila-My! Cookies

Children and adults alike will eagerly devour these delicious yet naturally healthy cookies! Get baking and find how simple and wonderful these gluten-free* and vegan morsels can be!

Makes 2 dozen cookies.

  • 2 tbsp Mila
  • 6 tbsp water
  • 1 ⅓ cup old fashioned rolled oats (not quick-cooking oats)
  • 1 tsp ground cinnamon
  • 2 tsp baking soda
  • 2 cups natural peanut butter
  • ¾ cup packed light brown sugar
  • ½ cup unsweetened applesauce
  • 1 cup semi-sweet or dark chocolate chips
  1. In a small bowl, stir together Mila and water, then set mixture aside to gel. In a medium bowl, toss the oats, cinnamon, and baking soda together. Set aside. In a large bowl, stir peanut butter, brown sugar, Mila mixture and applesauce on low or with a large rubber spatula until combined. Add dry ingredients and slowly mix until everything is combined. Fold in the chocolate chips.
  2. Chill the cookie dough for 30 minutes.
  3. Preheat oven to 350°F (177°C). Line two large baking sheets with silicone mats or parchment paper. Form dough into balls about 1½ tablespoons each and place onto prepared baking sheet. Slightly flatten each ball of cookie dough gently with the back of a spoon. Lightly blot each cookie with a paper towel to absorb excess oil from peanut butter if necessary.
  4. Bake for 9-10 minutes. The cookies will appear very soft and underbaked. For crispier cookies, bake for up to 11-12 minutes.
  5. Allow the cookies to cool for 10 minutes on the baking sheet before transferring to a wire rack to cool completely. Cookies stay fresh stored covered at room temperature for up to 7 days.
  6. Make ahead tip: For longer storage, freeze the cookies for up to 3 months then thaw overnight in the refrigerator.

*If gluten intolerant, make sure to use certified gluten-free oats.

PURE Ask the Expert Questions and Answers

At PURE: People United Reaching Everyone, we have an expert team that is dedicated to answering your product and nutrition questions.

Below are the most popular questions from the previous week. You might find a topic related to a question you have.

Q: How many ENERGY can you drink daily?

A: The Mayo Clinic defines moderate daily caffeine intake as 400 mg among healthy adults. This is approximately three servings of ENERGY daily. If you experience irritability, restlessness, anxiety, sleep issues, or irregular heart rhythms, be sure to speak with your doctor about healthy caffeine intake.

Q: What is the purpose of using xanthan gum in GoYin and other products?

A: Xanthan gum is a plant-based material created by mixing simple carbohydrates with bacteria. It is used to help thicken, emulsify, and increase viscosity of liquids. It also helps create a more creamy texture. Typically corn or sugar beets are used to create xanthan gum.

Q: Can you give me a list of your products that provide high protein/low carbohydrate nutrition?

A: Generally speaking, a low-carbohydrate diet (not ketogenic diet 20-50g) consists of less than 130g of carbohydrate (CHO) a day. As a meal replacement shake, 360 Complete Shake incorporates whey and pea proteins (20g per serving – high protein), as well as a unique potato extract and fiber blend that helps the body control feelings of hunger. 360 Complete Shake offers a combination of vitamins and minerals, protein, carbohydrates, fat and fiber. One serving provides 19g of CHO, which includes 11g of fiber for a total of 8g of net carbs. Every serving of Mila packs three grams of protein-rich, heart-healthy omega-3s. In comparison, one half a fillet of salmon contains 4g of omega-3s. Mila is high in calcium and magnesium which contribute to bone health.

Q: Do you have any recommendations on how to travel by plane with the Superfruit juices and/or CalciuMK+?

A: Since these are liquids, they still adhere to the 3-1-1 rule: containers must be 3.4 ounces (100ml) or less; stored in a 1 quart/liter zip-top bag; 1 zip-top bag per person, and placed in the screening bin. The final decision rests with TSA on whether to allow these items on the plane.

Q: What products do you suggest are nutritionally good for young children to take?

A: Mila is a great product for the whole family, including kids. It offers plant-based protein and fiber, with no gluten, trans fats, or sugar. Overall, use of our dietary supplements is recommended for anyone over the age of 18 years. The nutritional needs of children during growth and maturation are different from those of adults. Please consult your doctor about appropriate supplements for people younger than 18 years of age.