Top fitness trends of 2018

The New Year is a great time to start a new fitness routine, or just change up your current one. We’ve rounded up some of the fitness trends you’ll see in 2018.

Yoga: Yoga remains one of the top trends in exercise as it offers both mental and physical benefits. Whole Health includes mental health, too! Yoga appeals to a wide audience and people can choose from both traditional (Power Yoga, Yogalates and Bikram Yoga) yoga, and more unusual forms (Goat Yoga, Beer Yoga, even Naked Yoga).

Exercise for older adults: With an ever increasing life expectancy, older adults are turning to exercise later in life. Baby boomers, those aged 52 to 70, and seniors aged 70 or older, may have to go about it more carefully than others, but there are benefits which include improved mobility and strength.

Seniors can join walking clubs where they can socialize and get fit. Balance classes help prevent falls later in life. Swimming and water aerobics offer effective, low-impact exercise that older adults can enjoy. Functional fitness, below, is great for the older adult, too.

Functional fitness: This form of exercise is about training for life rather than just exercising before an event to fit into that dress or suit. It’s about improving strength and balance to stay in shape all year round.

Functional fitness incorporates exercises that improve balance and coordination, strength and range of motion. They are done on the ground and work several muscle groups at once. Try climbing stairs while doing bicep curls or reaching diagonally with a medicine ball to target multiple muscle groups.

Group exercise: When you browse your gym’s group exercise schedule, you’ll likely notice a lot of group classes, and for good reason. Exercising in a group setting can be motivating and encouraging. You have others to support and even challenge you.

One recent study revealed that those who worked out in a group benefited from lower stress levels and bigger improvements in mental, physical and emotional qualities of life than those who worked out alone.1

PURE’s Rally28 program has a community of like-minded people who together offer support to one another. Participate in the R28 Challenge as an individual or become the Captain of a Rally28 team and earn some fantastic prizes, not to mention feeling great and learning healthier habits. Encourage your team to join you for a class or schedule a power walk together.

Fitness technology: With all the gadgets out there to keep you healthy, it’s no longer necessary to pay for an expensive gym membership. With a smartwatch, a fitness tracker, books, online videos, live-streaming classes, or even fitness apps, it’s more convenient and cheaper than ever to exercise.

Try the 7-Minute Workout Challenge app. This research-based, high-intensity workout program is simple, yet effective. It incorporates 12 exercises that are performed for 30 seconds with 10-second rest intervals.

Exercising with pets: Today it’s easy to find an exercise class that allows your pet to join in on the fun. Dogs especially make great fitness companions. People even exercise with goats!

Leash your Fitness in San Diego, California, brings both you and your dog in a circuit style workout that will train cardio, strength, balance, yoga and dog obedience all in a one-hour workout.

At Fitness with Fido in St. Louis, Missouri, classes focus on different parts of your and your dog’s body, and includes strength and conditioning, yoga, Pilates, cardio and massage.

Virtual reality fitness: If leaving home to exercise isn’t your cup of tea, virtual reality workouts may be for you.

The Omni by Virtuix is a 360° small treadmill connects to a game and allows you to run, pivot, jump and crouch while wearing sneakers that interact with sensors on the treadmill.






Looking back, looking forward

Cheers to a brand new year and more opportunities for us to make a difference in the world. Before we dive any further into 2018, let’s take just a moment to look back on what an incredible year our PURE family had in 2017. We made some revolutionary accomplishments and achievements — chapters of our PURE story that are certainly worth remembering.

We would be remiss not to take the time to thank all of YOU for your love, dedication and partnership. Because of your tremendous efforts, PURE continues to move forward blessing more lives than ever before.

Here are some of the highlights from 2017 that make us so very proud.

  • We are PURE: People United Reaching Everyone. Probably the most important thing we did was introduce our new corporate brand and logo — a nod to our progressive spirit and our commitment to delivering unmatched products and opportunity.
  • GPS — before, during and after workouts. We revamped our GPS sports performance line of products giving them new names and a sensible way to incorporate them into your workouts.
  • New products — seven to be exact! CalciuMK+, Matcha Vegan Shake meal replacement, MelaTrim Sleep & Weight-Loss Support, ENERGY Variety Pack, Ciello Advanced Skincare, a reformulated Daily Build Liquid and the H20 Filtration System. We also introduced a new, easy twist-off cap to our Superfruit bottles.
  • PURE Rank Bonus. We launched this successful program to reward you for your efforts. Beginning at the rank of Platinum Director, awards range from $1,000 USD all the way to an amazing $250,000 USD!* The momentum this program has brought has been unprecedented.
  • We traveled the world. We basked in the Bahamian sun on the Seas Your Future cruise. We received expert training at the Be Fearless event in Branson, Missouri. We celebrated our emerging leaders, while riding the mechanical bull at Billy Bob’s, during an event right here in Texas. In September, we experienced the rich history, food and architecture of Barcelona and Madrid, Spain. Revisit the photos from these trips and events on our Facebook page.
  • Rally28 weight-loss system. Leaders took to the road on our Rally28 Take a Turn tour visiting people in more than ten states. People everywhere are seeing incredible results from this proven weight-loss system.
  • Global Whole Health Day. We designated this special day to commemorate the beginning of PURE: People United Reaching Everyone. Everyone was encouraged to share their PURE stories. This year, we will celebrate on August 8, 2018.
  • Mobile. We introduced Purity, a digital personal assistant that helps new Independent Business Owners (IBOs) get their business off and running. We also added new Quick Enrollment links. Download the app, available in the App Store℠ or Google Play™ online stores.
  • LIVE PURE PROJECT. We supported global relief efforts by delivering our H20 Filtration System to those in need of clean drinking water. To assist in relief efforts, PURE will give a non-tax-deductible donation through their Live PURE Project, which will purchase one water filtration bottle for every bottle system that is purchased. Excludes pack purchases. Learn more.

2018 is already off to a great start. Stay tuned for more wonderful announcements!

Here’s a look at what’s already been revealed this year:

  • PURE Connect webinar – We’ll be hosting a new webinar called PURE Connect training call starting Tuesday, January 9 at 7:00 p.m. CT, and every second Tuesday of each month. Follow us on Facebook to ensure you don’t miss out on future calls and topics. Call: US: +1-408-638-0968; Meeting ID: 531 741 276.
  • Rally28 Challenge – Join our Rally28 New Year, New You Challenge and discover the beginning of true, healthy change. Rally your way to a slimmer, healthier you with more community support, more product options, and fantastic rewards!
  • Rewards and more – Introducing an enhanced PURE Enrollment Bonus with updated Enrollment Packs. We’ve also made enhancements to the PURE Rank Bonus Program qualifications to better support your business.
  • More travel – We’ll be visiting Mexico and the beautiful islands of the Bahamas and Bora Bora later this year!

From all of us at PURE, here’s to a successful and Whole Health-filled 2018!


*The figures within this document are not guarantees or projections of your actual earnings or profits. PURE makes no guarantee of financial success. Success with PURE results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities.