May the CORE4 be with you

Today, May 4, is National Star Wars Day and fans everywhere are celebrating.

There are many lessons to be learned from the Star Wars saga. Some of these lessons can be applied to our CORE4 products, which we like to celebrate here at PURE.

Wisdom from the Galaxy:

Teamwork — We know that Star Wars is all about teamwork! For every situation, there is a squadron of heroes working together to overcome. Our CORE4 products represent teamwork at its best. Daily Build, GoYin, HealthTrim® Cleanse and ENERGY (see below) work together to provide a strong foundation for our bodies.*

The Force — This is what gives a Jedi his power. It’s an energy field created by all living things, surrounding and penetrating us. It binds the galaxy together. The Padawans strive to work with the Force to achieve personal success. Only when they connect are they able to harness their skills and make a difference. Just like the Force, CORE4 gives us that edge our bodies crave and deserve. We, too, work with CORE4 to achieve personal success.

Actions — They define our legacy. Yoda wouldn’t train Luke and help him raise an X-Wing out of the swamp if he knew it wouldn’t come to anything. So, why not give your body the best it deserves with key ingredients from CORE4? They will have an impact in the long run.

Patience — Sometimes progress happens slowly and may feel like you’re frozen in carbonite. When taking a supplement, be patient and consistent. Know that something great is happening inside of your body. Taking the products consistently goes a long way.

We think a Jedi Master would approve of our CORE4 products. No matter what the situation, CORE4 is always on your side, ready to maximize you.

May the CORE4 be with you.

Set the stage for optimal wellness with CORE4, and fuel your body with the key nutrients needed to maximize you!*

  • Daily Build. More than a multi with 23 essential vitamins and minerals, and then some. Includes 8 proprietary blends: Neuroprotective, Phyto-Vegetable, Phyto-Fruit, Bio-Protection, Amino Acid, Trace Mineral, Superfruit Juice, and
  • GoYin. Balance your mood and stress levels while enhancing your well-being. GoYin is a great-tasting blend of superfruits, herbs, and other fruits that have been traditionally used to help reduce the impact of stress on the body and mind.*
  • HealthTrim® Cleanse. Get things moving again with this gentle, natural, non-fasting detox.*
  • ENERGY. Naturally refresh your mind and enhance your focus with ENERGY. After you’ve built, balanced, and cleansed, clear the mental fog with ENERGY, the perfect alternative to sugar-laden energy drinks. It’s packed with antioxidants, botanicals and natural sources of caffeine, with no preservatives, artificial coloring or sweeteners.*

What does CORE4 mean to you?

Add these four products to your daily regimen, have fun, and may the CORE4 be with you!

Getting to know IBO Nancy Cayetano

PURE is transforming lives as shared in this story from PURE Independent Business Owner (IBO) Nancy Cayetano. A stay-at-home mother of two children, Nancy discovered PURE two years ago.

Prior to her joining PURE, Nancy weighed 300 pounds. She was unhappy with the way she looked and tried everything she could to avoid people, reflections, mirrors and cameras. She was tired of being lonely and was feeling trapped in a body full of toxins.

Nancy chose bariatric surgery; however, after only a year, she regained all of the weight. She felt like she was back to square one. She knew she wanted to change and that it wasn’t going to be easy. She began to eat healthier and exercising six days a week, and lost half of her body weight. But she still didn’t feel good. She went a full year only having one bowel movement a week. This prompted her to take stool softeners every day for a year and her pain became unbearable.

She went to see a stomach specialist. After a myriad of tests, she learned that her liver and kidneys were in poor condition and she was suffering from iron, vitamin K, vitamin D and vitamin B deficiency. She was baffled when her doctors told her that she had to get worse in order for them to help her.

Fast forward to Nancy’s introduction to PURE. A friend shared the products and opportunity with her and she began taking the products. Since then, she continued to find success in her weight loss efforts and now feels better than ever.* Nancy continues to exercise regularly, eat a healthy diet, and get adequate sleep. With help from the PURE products, her body is getting the nutrients it needs, and she enjoys improved bowel regularity. Her approach to Whole Health, which included adopting a healthier lifestyle, made all the difference in how she feels today.

Nancy has a great passion to share PURE with others. Today she is a Gold Director and has immersed herself into learning and understanding everything she can about products by PURE. She is grateful that the products have had a direct impact on her life and is proud to be a part of a company that values healthy transformation.

“I enjoy helping others live healthier lifestyles. Just listening to the success of others is motivating. I enjoy going to events and sharing my story, and through that I can help others know that there is hope. PURE truly has been life changing for my family.”

Nancy Cayetano lives with her family in Hemet, California.

The experiences relayed by Nancy Cayetano is represented as her personal real life story as an individual who used our products; however, individual results may vary. We do not claim, nor should the reader assume, that any individual experience recounted here are typical or representative of what any other consumer might experience. This testimonial is not necessarily representative of what anyone else using our products may experience. Successful weight loss will consist of dietary modification and regular physical activity.

* Weight loss results may vary based on individual users. Products offered by PURE are designed to be used in conjunction with a healthy diet and regular exercise.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of PURE Gen  Holdings, Inc.

BMI, waist circumference, body fat … what does it all mean?

In the battle to shape up, the scale often becomes the enemy. It is the quickest and easiest way to receive feedback on whether your diet and workout regimen are working or not. However, the scale only tells you a small part of the story. For example, you can lose fat and gain muscle, yet still stay at the same weight. Without tracking other measurements, such as body composition and waist circumference, it is easy to get discouraged when the number on the scale doesn’t reflect your hard work.

Let’s take a deeper look at the other ways to track success in your weight management journey. It is very important to know that each of these indicators have room for error, and you should work with a qualified professional when taking measurements.

Body Mass Index (BMI): Your BMI is a measurement based on your weight to height ratio. A high BMI can indicate high body fat. However, since it can’t distinguish muscle from fat, this may be a poor marker of changes in body composition. As an overall marker of health, BMI may provide a false sense of security to individuals with low muscle mass, such as the sedentary or elderly, or misclassify those with large muscle mass as overweight or obese.

BMI is inexpensive and commonly used by physicians to assess individual disease risk, but it has many drawbacks. It does not take into account several factors including muscle mass and frame size, and is particularly inaccurate for people who are very fit and those with high body fat, but low muscle mass, like the elderly. High muscle mass may classify athletes as overweight or obese, despite very low body fat percentages.

BMI is calculated by dividing weight (kg) by height (m) squared. For adults 20 years old and older; below 18.5 BMI is considered underweight; 18.5-24.9 BMI is considered normal or health weight; 25.0-29.9 BMI is considered overweight; and 30.0 and above is considered obese.1

Waist Circumference: Aside from your weight, body fat distribution is an important risk factor for obesity-related disease. Excess abdominal fat is associated with an increased risk of diseases, such as diabetes and cardiovascular disease. Since accurate measures of abdominal fat is complicated and expensive, waist circumference is often used.2 you may be at greater risk of chronic disease if you are:

  • a man who has a waist circumference greater than 40 inches2
  • a non-pregnant women whose waist circumference is more than 35 inches2

Measuring your waist circumference (waistline) is simple: using a tape measure around your abdomen, just above your hip bones, ensure that the tape is snug, but not tight. Relax, exhale and measure your waist. You can also ask a personal trainer or your physician to help ensure you get an accurate measurement. Waist circumference is useful to monitor change that may not get noticed if fat is lost and lean mass is gained. When combined with weight, waist circumference can be a decent tool for tracking change in body composition, but is not as good as body fat, as we will discuss next.

Body Fat: Body fat percentage (BFP) is a measurement of fat in your body, as opposed to lean body mass that includes muscle, organs, and bone. Percent of body fat is calculated by dividing total weight of lean mass by total body weight and multiplying it by 100. It is primarily useful in measuring aesthetic changes, such as muscle gain and fat loss. It is important to note that too little body fat can cause serious health complications and women require higher body fat to be healthy.4  Therefore, a woman should not compare her physique to a man’s. There are several ways to measure body fat including: 5

  • Skin Calipers: measure folds of skin and fat taken from sites on the body. These are then entered into an equation to estimate total body fat.
  • Bioelectric impedance: measures strength and speed of an electrical signal sent through the body. It then takes this measurement and factors it with height, weight, and gender to predict body fat.
  • Hydrostatic weighing: compares someone’s normal weight outside of water to their weight underwater.
  • DEXA (dual-energy x-ray absorptiometry) scan: provides readings for bone mineral density, lean body mass and fat mass.

These methods do have room for error. Work with your physician and/or fitness professional to determine where your numbers are and a sensible workout and diet plan to help you achieve your goals.

This blog and its contents are provided for nutrition information purposes only and does not constitute medical advice. The information and topics may not apply to every individual and sometimes are based on alternative healthy philosophies rather than traditional scientific views. Always seek the advice of a qualified health provider with any health or nutrition concerns you may have. The information in this article is not intended to promote any specific product, or for the prevention or treatment of any disease and should not be a substitution any medical needs or advice.

 1(2017). Retrieved 2018, from

2(2018). Retrieved 2018, from

3Bower, J. K., Meadows, R. J., Foster, M. C., Foraker, R. E., & Shoben, A. B. (2017). The Association of Percent Body Fat and Lean Mass With HbA1c in US Adults. Journal of Endocrine Society, 1(6): 600-608.

4(2018). Retrieved 2018, from

5(2018). Retrieved 2018, from

Recycling on Earth Day and every day

Here at PURE we are proud to celebrate Earth Day on April 22. Did you know that each year, nearly 29 million tons of plastic end up in landfills across America? Are you doing your part to recycle every day?

Look at the bottom of any PURE container or bottle and you’ll see the recycling logo. When you’ve used all the product, simply rinse out the remnants, then place the container among the rest of your plastics, cans and bottles you’re taking to the curb.

You can also upcycle your containers! Here are some creative ways to find new uses for empty containers and bottles. Have fun with these while, at the same time, making the planet a cleaner place.

  • Organize your junk drawer or craft space. The GPS Adapt bottle is small enough to hold glitter or sequins. It can also hold push pins, rubber bands, pencil erasers and other small gadgets.
  • Organize a tool box. The garage can quickly become a storage mess; but your toolbox doesn’t have to be. Our containers are great to hold loose nails, screws, hex nuts, etc. so you’re ready for that next project! Simply label the container with a Sharpie and voila.
  • Create a coin holder for your vehicle.
  • Loose tea and spices in your kitchen? Stick them into an ENERGY tub for a great airtight solution.
  • Make mini ice packs, or any size for that matter. Just fill a container with water, freeze and you’re ready for those impromptu picnics or camping trips. Also great for keeping your frozen items cold while coming home from the grocery store.
  • Store batteries, etc. Try screwing used containers, like Immune6, to a shelf to create hanging storage for batteries, screws, nails, nuts and bolts, etc.
  • No more missing game pieces, or Legos. Use containers to store small pieces from your kids’ games.
  • Keep matches dry for camping. Just glue a piece of sandpaper to the lid and you’re ready to go.
  • Keep jewelry safely stored while traveling.
  • Make a homemade mini first-aid kit.
  • Create a memory jar with a larger container, like Organic Sulfur. Jot down memories on paper that you can read during special moments or holidays.
  • Make a hide-a-key! Simply put your key in a used container and glue the cap to a rock or a pine cone.

What do you do with your empty PURE containers? Please share with us.

Getting to know IBO Lynette Keys

Brent and Lynette have been Independent Business Owners (IBOs) with PURE since 2012. They live in Oklahoma. Brent is a petroleum engineer and Lynette is an oncology nurse and an author of two medical books. Lynette also has a secondary bachelor’s degree in physiology with a minor in biochemistry.

When introduced to PURE, Brent and Lynette were both working full-time jobs, but did not have the time to enjoy building their dream. They realized that their priorities were in the wrong order. They prayed for something else that would allow them to make a difference in their lives, the lives of their children and the lives of the people around them.

“We weren’t praying for change, but for peace,” said Lynette. “We prayed that we were doing the right things that would secure a strong future for our family.  PURE was the blessing that we had been looking for.”

In less than seven months they hit Diamond Executive rank.** Lynette retired from her full-time practice while earning more money than her regular job while working less than a part-time job all from the comforts of home.** She lost 25 pounds and her husband lost 35 pounds.* Their son joined PURE and hit Platinum Director when he was just 19 years old. They have traveled the world and have the freedom to spend time with their children. They are healthy and debt-free.

Lynette believes to succeed with PURE you have to have a plan, and without a plan a dream is only a wish. She believes that if you want greatness in your life, you have to take action and not be afraid to change.

“A rubber band is only useful when it is stretched. Never be afraid of failure,” she said. “Failure is just success wrapped in a lesson.  The lessons can be hard and painful but they are required to grow. You can’t have a rainbow without any rain! Don’t stop.  Don’t quit.  I promise, it will be worth it.”

The experiences relayed by Lynette Keys is represented as her personal real life story as an individual who used our products; however, individual results may vary. We do not claim, nor should the reader assume, that any individual experience recounted here are typical or representative of what any other consumer might experience. This testimonial is not necessarily representative of what anyone else using our products may experience. Successful weight loss will consist of dietary modification and regular physical activity.

* Weight loss results may vary based on individual users. Products offered by PURE are designed to be used in conjunction with a healthy diet and regular exercise.

**These results are not necessarily typical or average, nor do they represent a guarantee of your personal results. All earnings are based on the sale of products and depend largely on your efforts, abilities, and the market available to you. For detailed information on IBO income averages, please visit

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of PURE Gen  Holdings, Inc.

In the kitchen with Mila® micro-sliced chia

Mila micro-sliced chia seed is a super food that is gluten-free, trans-fat free, sugar-free, and a superior plant-based source of protein and fiber. Mila uses different varieties of the chia seed to provide a wide array of nutrients. By combining these chia seed varieties, you get a nutritionally robust product.

Because of its mild flavor, Mila is a versatile ingredient that can be incorporated into a variety of dishes to enhance their nutritional value.  Just how nutritious is Mila?

  • Gram for gram, Mila is one of the richest whole-food sources of dietary fiber and omega-3 fats (ALA).
  • The fiber found in Mila is predominantly insoluble fiber, a form of fiber that is especially beneficial to the digestive tract. It supports intestinal regularity and promotes good bowel health, slows digestion of food to help maintain healthy blood sugar levels, and supports weight loss by helping you feel full for a longer period of time.
  • Studies have illustrated improved cardiovascular health among those with a high intake of ALA containing foods like Mila.*

Below are some recipes using Mila; you can also try Mila in your recipes. Add Mila as a substitution to an ingredient already in a recipe. You can also use it as an addition without taking away from the flavor or consistency of the original recipe. Add to cereals, smoothies, beverages, and salads. Learn more about Mila here.

 Mila Coconut Pudding 


  • 1 to 2 Tablespoons Mila
  • 1 Tablespoon organic coconut milk powder
  • 1 cup water
  • Honey, if desired


  1. Add the coconut milk powder and water to a small pot and boil.
  2. Whisk the Mila into the liquid.
  3. Reduce heat; whisk again after a few minutes.
  4. Leave the mixture until it thickens.
  5. Drizzle with honey.

NOTE: As a fun alternative, feel free to add cinnamon, pumpkin spice, and/or dried fruit to the recipe.

Mila and 360 Complete Shake Protein Bars 


  • ¾ cup almonds, unsalted
  • ¼ cup pistachios, unsalted, shells removed
  • ¼ cup pitted dates
  • ¼ cup raisins (or dried cranberries)
  • 1 scoop 360 Complete Shake (flavor of your choice)
  • 1 Tablespoon Mila
  • 2 Tablespoons unsweetened apple sauce
  • 1 Tablespoon coconut oil


  1. Grind the almonds and pistachios in a food processor until course, about 30 – 40 seconds.
  2. Add the dates and the raisins and grind again for another 30 seconds.
  3. Next, add the 360 Complete Shake, Mila, applesauce and coconut oil. Grind for an additional 30 seconds until the mixture is well combined, moist and slightly sticky (If the mixture is not moist enough add about ½ Tablespoon more of coconut oil and mix again).
  4. Remove the mixture onto a large cutting board.
  5. Place a large piece of wax or parchment paper over the mixture and using a rolling pin, roll into an even thickness.
  6. Cut into 6-8 bars and leave on the cutting board. Place the board in the freezer for 30 minutes.
  7. Remove from the freezer and wrap individually in saran wrap.
  8. To ensure shape and freshness, store the bars in the fridge for up to one week or in the freezer for up to two months.
  9. Optional: Add chocolate chunks if using chocolate 360 Complete Shake.

Mila Jam 


  • 1 scoop Mila
  • 1 lb. fresh fruit
  • Up to ¼ cup honey


  1. Prepare your fruit, thoroughly washing it and removing any stems, pits, or tough skin.
  2. Place your fruit in a pot and heat on medium, stirring frequently, until the fruit begins to soften.
  3. Continue to heat the fruit, mashing periodically, until it becomes liquefied.
  4. Taste the liquid and add honey until it reaches desired level of sweetness.
  5. Stir Mila into liquid, place in an airtight container, and store in the fridge.
  6. Note: if jam is still not thick enough after sitting in the fridge, additional Mila may be added to increase thickness.

Do you have a favorite Mila recipe to share, or a way to incorporate Mila into your favorite meal?

Find more delicious recipes here:

What is your favorite product?

ENERGY, Metabolic ONE, GoYin, MelaTrim — our products are pretty awesome! We asked our Independent Business Owners (IBOs) to share their favorites. If you want to add more products to your daily regimen or learn about a product you haven’t tried, our IBOs have a few suggestions for you.

Here’s what they had to say. Maybe you’ll discover a new way to take one of our products, or learn about a benefit you weren’t aware of.

  • “Lemon ENERGY mixed with Cherry-flavored GPS Energize explodes my energy and pumps me up for a workout!” – Larry Crimm, Diamond
  • ENERGY is a mom’s life! It’s necessary for functioning during long days and multitasking.” – Lindsay Scheel, Chairman Black Diamond
  • Metabolic ONE with ENERGY! ENERGY wakes up the brain and Metabolic ONE wakes up the body! I believe it’s a one-two punch. That’s what I sampled seven years ago when I was introduced to PURE. If you can make me feel like that every day, I’m in! It’s how I start every day!” – Leslie Forester, Chairman Black Diamond
  • Metabolic ONE is great for energy, curbing appetite, and burning fat!” – Jamal Luke, Silver Director
  • ENERGY! It keeps me on task, refocuses me and gives me the boost I need to work a long day!” – Mandi Doty, Ruby Executive
  • ENERGY! Because without it I’m a mombie (mom Zombie).” – Molly Cormican, Ruby Executive
  • Daily Build! This product fills the gaps I have in my diet. I don’t always eat clean, but this allows me to get the proper nutrients in my body so I can function at higher levels throughout the day. I work in a high stress environment and this comprehensive liquid multivitamin is essential for my success at work. Don’t leave home without it!” – Jayson Lavender, Presidential Black Diamond
  • ENERGY gets me through my night shifts as a Labor & Delivery nurse. It provides the clear mind I need for those early morning deliveries when focus is absolutely necessary. At home, GoYin helps to balance my mood. Finally MelaTrim is the perfect sleep aid as I transition back to sleeping at night with my family.” – Brittney Ford, Platinum Director
  • “Mix GPS Circulate and GPS Energize with ice and water! Blend it together to make an amazing smoothie!” – Cheryl Falkner, Chairman Black Diamond
  • “My favorite product is GPS Adapt. I am a stay-at-home mom and GPS Adapt has been a life saver for me. It keeps me grounded and helps me keep my emotions in check. It’s a daily dose for me!” – Lindsay Krause, Ruby Executive
  • “That’s a tough one, as I have several! Probably Daily Build. About 10 minutes after drinking it, I can feel it!” – Teena Story, Diamond
  • “When asking to pick a go-to product, and only one, it’s like choosing a favorite child! Each has its amazing qualities; however, I would not go a day without GoYin because it simply makes me feel balanced, helps decrease the morning stressors of getting out the door and helps relieve my tension. It tastes delicious!” – Heidi Taphorn, Diamond

What is your favorite product, combination of products or routines? Please share with us.