A to Z tips for incorporating PURE into your life

Adhere to a daily supplementation schedule.

Balance your mood and stress levels with GoYin.*

CORE4 – every day!

Develop healthy lifestyle habits.

Eat more fruits and vegetables.

Fortify your daily nutrients with Daily Build.

Get your sleep schedule back in sync with MelaTrim.*

Harness the cleansing power of the HealthTrim® line.*

Identify your individual needs and find the supplementation right for you.

Join the Journey to Whole Health.

Keep a supplement journal to track your intake, mood and energy.

Learn all you can about each supplement.

Make delicious recipes using our products.

Nourish your body during workouts with the GPS Sports Performance line.

Own it — your body and your business!

Participate in corporate events to learn from others and listen to incredible speakers.

Question ‘why’ to discover, learn and grow.

Read corporate blog posts to educate yourself.

Seize the opportunity to share the products.

Thank the person who introduced you to PURE and changed your life.

Unite and empower others to improve their health.

Visit livepure.com to discover a world of nutrition.

Watch PUREcast to learn the latest and greatest.

Excel at what you do best.

Yearn “We are People United Reaching Everyone!”

MaximiZe your well-being.

PURE’s Product Evolution: Continuing Advances in Quality and Efficacy

The Evolution of Science

Fully understanding human physiology, with its tremendous complexity, will certainly not occur at any point in our lifetime. In fact, to say that we have only “scratched the surface” probably overstates the current level of our knowledge in this area. It’s fair to say that as science continues to unlock new bits of information about the wondrous workings of the human body, we are provided a growing insight into the biological processes that make us fully functional and vital individuals.

Along with this evolving knowledge of human physiology comes the potential to improve our health. Applying each new scientific finding to the established base of knowledge and conventional wisdom moves us closer to the eradication of disease, the prevention of degenerative bodily processes, and the lifting of barriers to optimal performance.

PURE’s Product Philosophy

We are committed to providing excellent and effective products based on the best of science and nature. As science progresses, PURE relentlessly examines how best to use the new information to innovate as well as improve each of our products. Science does not stand still, and neither will we. Making the products more efficacious, aligned with Nature, and with quicker and more reliable results, is an ongoing endeavor and an important part of who we are at PURE.

PURE strives to create products that are natural, derived from natural sources, or made through natural processes, free of artificial dyes or colors, flavors, sweeteners, and other potentially harmful ingredients.

PURE continually evaluates our ingredients and makes improvements, following FDA guidelines, in order to provide you with safe, effective, top-of-the-line products to support your personal health goals. Year after year, PURE will continue to be at the forefront of nutritional science.

We are PURE: People United Reaching Everyone


Jayson and Sherrie Lavender – Our Story

Five months ago, my husband and I were introduced to PURE while attending a soccer tournament with our three children. Whitney and Jason Johns, our fantastic upline team, were passionate about the opportunity and told us we could earn shares while making extra money.

My husband Jayson is a teacher and high school football coach and I work full time as a dental hygienist. We are over-committed in every way imaginable. The opportunity sounded amazing; however, we weren’t sure what this all entailed nor did we even understand initially what we were doing. The products weren’t something that drew us to the opportunity. Everyone in our family of five was already supplementing with another brand.

By joining PURE, we thought that we could save money by consolidating all of our supplements. After weighing the pros and cons, and waiting four weeks too long, we decided to commit our time and money to starting a business with PURE.

Despite our busy schedule, we made a list with some achievable goals and got to work. I can say through this experience there have been so many positive changes we have encountered. We feel we are now supplementing our family with the best products around. It has helped us pay off debt, has given our kids the opportunity to participate in activities they would not have otherwise done, and we’ve been able to save and plan for future life events including college and retirement. And, we only work our PURE business part time.

Working a business together has also added a whole new level to our relationship of 16 years. We had no way of knowing what PURE was going to offer us and so many others. Our goal is to keep sharing the products and opportunity, help others achieve their goals, keep building a dynamic team, and keep our faith at the forefront of our business.

– Jayson and Shellie Lavender, PURE Presidential Independent Business Owners

If you have a success story as a PURE Independent Business Owner that you’d like to share with us, please forward to marketing@livepure.com.

The earnings of the distributors in this publication are not necessarily representative of the income, if any, that a PURE distributor can or will earn through his or her participation in the PURE Prosperity compensation plan. These figures should not be considered as guarantees or projections of your actual earnings or profits. Success with PURE results only from successful sales efforts, which require hard work, diligence, skill, perseverance, competence and leadership. Your success will depend upon how well you exercise these qualities. For detailed information on IBO income averages, visit livepure.com/IDS.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Genesis PURE, Inc.

Looking back, looking forward

Cheers to a brand new year and more opportunities for us to make a difference in the world. Before we dive any further into 2018, let’s take just a moment to look back on what an incredible year our PURE family had in 2017. We made some revolutionary accomplishments and achievements — chapters of our PURE story that are certainly worth remembering.

We would be remiss not to take the time to thank all of YOU for your love, dedication and partnership. Because of your tremendous efforts, PURE continues to move forward blessing more lives than ever before.

Here are some of the highlights from 2017 that make us so very proud.

  • We are PURE: People United Reaching Everyone. Probably the most important thing we did was introduce our new corporate brand and logo — a nod to our progressive spirit and our commitment to delivering unmatched products and opportunity.
  • GPS — before, during and after workouts. We revamped our GPS sports performance line of products giving them new names and a sensible way to incorporate them into your workouts.
  • New products — seven to be exact! CalciuMK+, Matcha Vegan Shake meal replacement, MelaTrim Sleep & Weight-Loss Support, ENERGY Variety Pack, Ciello Advanced Skincare, a reformulated Daily Build Liquid and the H20 Filtration System. We also introduced a new, easy twist-off cap to our Superfruit bottles.
  • PURE Rank Bonus. We launched this successful program to reward you for your efforts. Beginning at the rank of Platinum Director, awards range from $1,000 USD all the way to an amazing $250,000 USD!* The momentum this program has brought has been unprecedented.
  • We traveled the world. We basked in the Bahamian sun on the Seas Your Future cruise. We received expert training at the Be Fearless event in Branson, Missouri. We celebrated our emerging leaders, while riding the mechanical bull at Billy Bob’s, during an event right here in Texas. In September, we experienced the rich history, food and architecture of Barcelona and Madrid, Spain. Revisit the photos from these trips and events on our Facebook page.
  • Rally28 weight-loss system. Leaders took to the road on our Rally28 Take a Turn tour visiting people in more than ten states. People everywhere are seeing incredible results from this proven weight-loss system.
  • Global Whole Health Day. We designated this special day to commemorate the beginning of PURE: People United Reaching Everyone. Everyone was encouraged to share their PURE stories. This year, we will celebrate on August 8, 2018.
  • Mobile. We introduced Purity, a digital personal assistant that helps new Independent Business Owners (IBOs) get their business off and running. We also added new Quick Enrollment links. Download the app, available in the App Store℠ or Google Play™ online stores.
  • LIVE PURE PROJECT. We supported global relief efforts by delivering our H20 Filtration System to those in need of clean drinking water. To assist in relief efforts, PURE will give a non-tax-deductible donation through their Live PURE Project, which will purchase one water filtration bottle for every bottle system that is purchased. Excludes pack purchases. Learn more.

2018 is already off to a great start. Stay tuned for more wonderful announcements!

Here’s a look at what’s already been revealed this year:

  • PURE Connect webinar – We’ll be hosting a new webinar called PURE Connect training call starting Tuesday, January 9 at 7:00 p.m. CT, and every second Tuesday of each month. Follow us on Facebook to ensure you don’t miss out on future calls and topics. Call: US: +1-408-638-0968; Meeting ID: 531 741 276.
  • Rally28 Challenge – Join our Rally28 New Year, New You Challenge and discover the beginning of true, healthy change. Rally your way to a slimmer, healthier you with more community support, more product options, and fantastic rewards!
  • Rewards and more – Introducing an enhanced PURE Enrollment Bonus with updated Enrollment Packs. We’ve also made enhancements to the PURE Rank Bonus Program qualifications to better support your business.
  • More travel – We’ll be visiting Mexico and the beautiful islands of the Bahamas and Bora Bora later this year!

From all of us at PURE, here’s to a successful and Whole Health-filled 2018!


*The figures within this document are not guarantees or projections of your actual earnings or profits. PURE makes no guarantee of financial success. Success with PURE results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities. 

Meet Purity!

As we welcome the New Year, I want to introduce you to someone really special. Her name is Purity and she’s part of our new-and-improved user experience program at PURE. She can help guide you as a new IBO as you launch your new PURE business.

Purity is a personal virtual assistant that will help get you off to a great start in your first 90 days. When you enroll with PURE, you will receive a text from Purity within 48 hours welcoming you. You will automatically get Purity’s services free for 90 days.

Purity periodically checks in with her users via text. She offers tips and advice and she’s a great listener. You can ask her questions at any time about the products, the PURE opportunity, the rewards programs, recruiting and more, and she will answer every time with customized support.

Benefits of Purity:

  • 24/7 support for your new business
  • Ongoing support and motivation
  • Product information, sales tips and reminders
  • Statistics and figures to facilitate communication about PURE
  • Engaging, personalized interactions
  • She asks questions and is a great listener

Sample questions to ask Purity:

  • How many calories per serving are in GoYin?
  • What is the key ingredient in 360 Complete Shake?
  • What is the PURE Rank Bonus Program?
  • What is the garcinia cambogia?

When Purity texts you, you can respond to her. You can answer YES and NO, you can text MORE if you want additional information, and you can text HOW if you’d like to learn how to recruit. Purity even sends statistics, product information, and video links. She keeps you on task by checking daily on your goals. She can send you tips and challenges to help you gather leads. She offers a glossary to help you learn business jargon.

The only thing Purity may not be able to do is send your spouse a gift on their birthday. But, she can change your life by changing the way you do business.

Get started now! Learn more at http://livepure.com/purity.

Dear future/healthier self …

First, I want you to know how proud I am of you for making some really good choices this past year. You exercised when you could, you ate healthier, and you made an effort to sleep more. You made some bad choices, too, and that’s okay. I know how hard it is between work, stress, money, other people – things just get in the way of your goals. I get it.

We’re at the end of 2017 and you’re going to get another chance in the New Year to really pursue wellness like you’ve never done before. I want you to be honest with yourself and the people around you. This is your life and your health. I want you to give it your all the next 365 days to live your heathiest life ever. You can do this!

Keep this letter close at hand to reference when you get stuck or fall short. These reminders will get you back on track to living a lifestyle of Whole Health. When you think about it, 365 days really isn’t that long; this past year sure flew by. Imagine how great you’ll feel and how different you’ll look on December 31, 2018. Looks pretty good, right?

You might be thinking that things look pretty good right now. Maybe so. But, I think you can make some changes in the New Year that will make an even bigger difference. Again, read over the following recommendations and see where you’ve fallen short in the past and where you can focus more effort.

  • Sleep at least 8 hours a night. Get yourself into a good routine.
  • Eat more fruits and vegetables. Have at least one apple every day. Munch on carrots at work. Incorporate more products by PURE into your daily routine.
  • Focus on the simpler things; they matter the most. Keep love in your heart and make an effort to pay that love forward to those around you.
  • Exercise at least three times a week. Take walks. Go that Zumba or weight-lifting class. Take care of your body by squatting to pick up something heavy. Keep track and watch your progress. Take part in Rally28.
  • Do things you love, including travel. You don’t have to go far. Simply visit places that inspire you. New experiences are refreshing and healthy. Work hard to take part in a PURE Incentive trip.
  • Take a class at your local community college. What is your passion? Writing, music, art, psychology? Read a book a month. Learn something new. Educate yourself on products by PURE. Visit our blog, our website, and listen to our podcasts. There’s a wealth of knowledge out there.
  • Give back however small. Helping others is one of life’s greatest gifts and can help make others’ lives healthier, too. Introduce someone to PURE. Transform lives with your purchase of an H20 Filtration System.
  • Take time for yourself. The more tired you are, the harder it will be to take care of yourself. And, you can’t help others unless you are your best.
  • Laugh and smile! Read some humor, watch funny videos, listen to children tell jokes. Laughter really is the best medicine.
  • Be grateful for what you have. There is too much sadness and hatred in this world. You have so much to be thankful for and you can share that with others.
  • There is no room for regrets, something which brings on emotional pain. Everyone makes mistakes, but everything happens for a reason. Let it be.
  • Live is too short to not enjoy every second of it. EVERY SECOND.

2018 is your year! I can’t wait to celebrate with you!

Dr. Buckner becomes a Board Certified Wound Specialist-Physician (CWS-P)

Dr. J. W. ‘Bucky’ Buckner, MD, FACS, the Chair for PURE’s Wellness Advisory Board and an Independent Business Owner, has become a Board Certified Wound Specialist-Physician (CWS-P) and a Diplomat of the American Board of Wound Management.

“Dr. Bucky’s new certification puts him at the center of wellness in the community at PURE,” said Daren Hogge, PURE CEO. “The Board is comprised of five seasoned healthcare professionals who provide guidance and input on product development and formulation, product usage and protocol and product education. Each of our members provide a unique perspective on wellness.”

Eligible candidates for the Wound Specialist certification must have attained a Doctoral degree, have a minimum of three years of clinical wound care experience, and be a licensed healthcare professional according to the American Board of Wound Management. Finally, candidates must pass an extensive examination covering a wide spectrum of topics pertaining to wound management.

Dr. John W. Buckner, M.D. graduated from the University of Missouri, Kansas City School of Medicine in 1985. He practices medicine in Springfield, MO and specializes in surgery. Dr. Buckner is affiliated with Ferrell-Duncan Clinic and Cox Health in Springfield. Dr. Buckner is a Wellness Advisory Board member and is proud to be part of the PURE: People United Reaching Everyone family.

*Wellness Advisory Board Members are compensated for their role on the Wellness Advisory Board. In addition to serving as a Wellness Advisory Board Member, Dr. John W. Buckner, MD is also a PURE Independent Business Owner.