I am very excited to announce the launch of our new brand, PURE: People United Reaching Everyone. Our business has grown and evolved over the years, and we have a firm foundation on which to fulfill our mission. Our new name and logo reflect the pride we have in our global community, one that is united by a common purpose to create a better world.
When we asked the question, “What do you need to be fulfilled?” we found that a life in which physical health, financial health and purpose are in balance is when we can truly experience Whole Health. In my opinion Whole Health is for everybody. It’s about living a life that integrates all of our legitimate needs – exercise, nourishment, sleep and purpose. We can achieve this lifestyle with our PURE portfolio of nutrition, performance, weight management, and skincare categories that were created for excellence and effectiveness, as well as our lucrative business opportunity.
Changing a brand is a process that takes time and can involve many steps. In the coming months we will be updating our material and online presence with our new brand. Genesis PURE, Inc. is our parent, or legal, name. PURE: People United Reaching Everyone, is how we refer to ourselves.
We realize you may have a lot of questions regarding the rebranding process. To help you, we’ve compiled a Frequently Asked Questions document that is located in the Virtual Back Office (VBO) library. We will update this document as we continue to roll out our new identity among all platforms.
A new Brand Style Guide has been developed to provide the foundation for consistent application of PURE across all media. Please note that you can access the new logo and style guide on your VBO, as well as change any information. Your replicated website on genesispure.com and livepure.com will be exactly the same and both will continue to work. Using these standards correctly builds strong brand awareness, allowing us to maintain our position as an industry leader.
We’ve been delighted by your excitement as we prepared for this launch of PURE. This initiative is a reminder of the value and impact of our mission to enrich lives through smart, simplified nutrition and a supportive culture.