Tools, like conversations, are the power that launches products into the world

tools_ofthe_trade1216 When it comes to running a business, we could all use more time, and assistance. As a new Genesis PURE™ Independent Business Owner, you joined our family because you know the amazing benefits you get from our high-quality products. You know that a lifestyle change that focuses on sleep, exercise and nutrition can put you on a path to Whole Health.

But not everyone knows about Genesis PURE and the importance of living a balance lifestyle. For instance, how would you convince a college student about the importance to focus on their health today. Or, how do you persuade a friend who was just laid off that he or she can find true fulfillment by starting a nutrition-based business?

Not only does Genesis PURE offer high-quality products designed to enhance your well-being, but we have effective business tools you can use to share our products, programs and business to a variety of audiences.


  • LIVE PURE PRO is an easy-to-use contact management tool that helps you generate leads and grow your team with less effort. This was built especially for business builders who are looking for an easy, convenient way to share Genesis PURE with others. Let the system do the relationship-building for you. Learn more and sign up today.


  • A quick, easy-to-use, and portable option for sharing the Genesis PURE™ business and opportunity. With this full-service app you can get immediate access to product information, shopping, volumes and commissions, nutrition facts, and more. Find natural solutions right at your fingertips. Available in the App Store℠ or Google Play™ online stores.


  • Our print portal has a variety of branded marketing materials: business cards, product flyers, labels, thank-you cards, banners, T-shirts and much more to introduce our products and business to anyone. Start creating.

 PURE Product Spotlight

  • Educate yourself on all Genesis PURE products with these in-depth podcasts with Genesis PURE’s director of research and development and Wellness Advisory Board members. Tune in every third Wednesday of the month to listen. This is great to share with a friend interested in nutrition, or something with a health concern.


  • “The good, the bad and the preventable” discusses how obesity has increased among men and women in the U.S. and things we can do prevent this. Read this and other articles about the company, general nutrition and more at


  • Discover how to get back to the basics by giving your body what it needs to heal itself with the “Whole Health” video. This can be found at
  • You can also find videos, webinars and more on our youtube channel.


And, that is just the beginning!

Hopefully, we’ve given you a good idea of what’s available to share. Remember, you never know who might be interested until you ask, and these tools provide a great way to start the conversation.

Visit and click on Business Tools.

These tools and products are provided for the exclusive use of the employees and/or authorized representatives of Genesis PURE. Use of these products by any other party for any reason is strictly prohibited.

Rally28 Take a Turn Tour

tat-blogIt’s the word on the street, if you haven’t heard! The Genesis PURE™ Rally28 Take a Turn Tour is coming to a city near you, and we want to see you there! Are you still debating whether or not you should come? Maybe you think you’ve been to a meeting before and have all the information you need. Or maybe you’ve never been to a Genesis PURE event and just aren’t sure. Whatever the reason, you’ll absolutely regret it if you don’t come!

Genesis PURE Director of Sales and Marketing, Tony Solis, Mark “Coach P” Paulsen and senior leaders, including CEO Daren Hogge who will be at select locations, will provide in-depth Rally28 training on how to use the Rally28 system and the products to not only transform your health and wellness, but transform your business and the lives of others.

Here are 10 reasons why YOU should be at the Rally28 Take a Turn Tour this year:

  1. Introduce Genesis PURE to friends and family. Invite others to the party and show them the great products and opportunity they could take advantage of.
  2. Network with Genesis PURE’s top leaders – This is your chance to talk face-to-face with executives and IBOs. This is your chance to get their insight on how to succeed with your business using the Rally28 system.
  3. Rub shoulders with like-minded people – Surround yourself with people who love Genesis PURE products and want to make a difference in their health, their weight, their lifestyle, and their business.
  4. Learn new skills – Take a Turn Tour will be the perfect opportunity to learn firsthand how to use the Rally28 system, the success guide and tracking tools.
  5. Be inspired – Feel the energy and hear success stories from the stage and the audience.   There’s a big difference in hearing the messages online versus in person.
  6. Recognize others – Experience how Rally28 is already making a difference in the lives of others. Hear stories, encourage and recognize their efforts, and celebrate their results.
  7. Feel supported – Imagine meeting people who face some of the same challenges you’re facing now in growing your business or improving your lifestyle. Share ideas and achievements with them.
  8. Get information you can’t find online – Come away with the experiences of real lessons learned, dozens of ideas, and innovative solutions that you and your team can use immediately.
  9. Leave with prizes – There will be raffles and giveaways that only those who attend can receive.
  10. Enjoy a fun getaway – Spend some time in a city you haven’t visited before. Make a one-day trip out of it with family and friends.
  11. It’s FREE – FREE prizes, FREE attendance, FREE information, and FREE gift in April (see below).

Serious about business building? Then you need to be at this event. As a bonus, when you attend one of the Take a Turn Tour events and BE Fearless 2017 in May, you’ll receive a special gift at the BE Fearless event in Branson, Missouri.

Already registered? What are some things that you are looking forward to?

Check out the cities we’ll be in, then register and get ready to fill your plate with Rally28!

LIVE PURE PRO makes running your business that much easier

using-livepurepro_0117LIVE PURE PRO, an amazing marketing and content management system, is simply the smartest and most economical answer to your everyday business needs.

But don’t take our word for it! Genesis PURE™ Independent Business Owners (IBO) are already seeing incredible results.

“This system levels the playing field. The challenge I have is being consistent with following up with my team members. LIVE PURE PRO does it for you by self-generating follow-up campaigns and sending over information from email links. Not comfortable talking face-to-face?  LIVE PURE PRO is for you! You can be a presenter from across the airwaves, no experience or technical savvy necessary. The system auto-populates IBO information for you and is a smart solution to keeping track of all those contacts. LIVE PURE PRO will change how you do network marketing.” – Shawn Springsteen, Genesis PURE Independent Business Owner, Diamond

“My favorite thing about LIVE PURE PRO is the follow-up Email Campaigns.  I believe that following up with those who have expressed an interest in our business or products is essential to having long-term success with Genesis PURE. I know that is an area that many are weak in, myself included. The email campaigns that LIVE PURE PRO has put together for us to use are fabulous. Although there are many benefits of LIVE PURE PRO (Capture Pages, Conference Call Line, and so much more) I think the Email Campaigns can be a tremendous help to everyone who is building a Genesis PURE business.” – Rachel Garcia, Genesis PURE Independent Business Owner, Blue Diamond

LIVE PURE PRO has the potential to:

  • Turn your business into WOW productivity
  • Increase your prospects and generate more leads
  • Save time in your already busy schedule
  • Tens of thousands of members log in each day to help manage their business.

Be Fulfilled

In six easy steps you’ll be a pro at utilizing the branded, one-touch emails, phone scripts, videos, flyers and more so you can automatically communicate with people interested in discovering a lifestyle of Whole Health. Look at it as a sophisticated information package you can give away for free and you’ll understand what a tremendous asset this is to your potential success, and a great way to share Rally28.

The video, found here, gives a concise overview of the features. LIVE PURE PRO makes sharing compelling content to your network and prospects via email easier than ever.

Starting February 1, 2017, new members will receive a free seven-day trial. After this trial, a monthly fee of $19.95/$49.95 will be charged depending on the package. A $10 one-time set-up fee will apply to every order.


Be consistent on your journey to Whole Health

beconsistent2017_0117You snack on chips at the Mexican restaurant while patiently waiting for your cheese-topped chicken enchiladas to arrive. It’s already the third week in January and your resolution to eat healthier has already gone down the drain. Oh well, you think. January was just practice, I’ll begin my “real” resolution on Valentine’s Day.

Sound familiar? We make thoughtful resolutions only to falter and then try again. It’s an up-and-down struggle, a guilt-ridden ride that doesn’t seem to end. Don’t despair. That one set-back at the restaurant is not going to put you into a downward spiral. So you had a few chips. Enjoy them and move on. Rather than blaming yourself and preparing to starve on day two, think about the basics: nutrition, exercise and sleep. That’s really all there is to it.

The following strategies are very effective in keeping you consistent on your journey to a Whole Health lifestyle.

  1. Start every morning with a 360 Complete Shake. Proprietary Craving-Control Technology and fat-burning ingredients. Add your own frozen fruit, raw vegetables, Mila, and favorite milk alternative for a fast, filling meal replacement that will keep you going all morning.
  2. Hydrate throughout the day. Around 70% of the body is comprised of water.1 Drink half your body weight in water ounces to stay lean and healthy. An adequate intake for women is approximately 2.7 liters (91 ounces) of total water — from all beverages and foods — each day, and men an average of approximately 3.7 liters (125 ounces daily) of total water.2 Start with a big glass mid-morning and carry a bottle to sip throughout the day.
  3. Eat fiber. An adequate intake of fiber helps with bowel movements and offers other health benefits. If you are not consuming the proper amount of fiber, try increasing your daily intake gradually with plenty of water. Genesis PURE Mila has plenty of fiber as well as healthy Omega-3 fatty acids. 360 Complete Shake also contain a good source of fiber with other beneficial nutrients. Other fiber sources include raw nuts, seeds, raspberries, non-starchy veggies, and avocado.
  4. Move it. Get out of that chair and walk around the building during your lunch break. Go to the gym after work. All you need is a half an hour. Invest in a good workout video you can wake up to every morning. Take the dog for a walk. Try a new exercise class. Just move.
  5. Get creative. Try a new vegetable or fruit you’ve never had before. Or prepare your favorite’s a different way. There are plenty of uncommon fruits and vegetables. For instance, dandelion greens are edible and delicious. The jicama is a vegetable similar to a potato or water chestnut. Ever tried a kumquat? It is a sweet, citrus fruit whose skin can also be eaten.
  6. Get proper sleep. Sleep is one of the basic needs of the body, and here at Genesis PURE we believe in giving the body what it needs to thrive. Prepare for sleep an hour before you lay down by turning off electronics, diffusing a calming essential oil, enjoying a cup of tea, or taking a hot bath.
  7. Clean out your pantry. Throw out anything tempting to eat that is not healthy, or donate it to a soup kitchen. When you’re at the grocery store, pass on the items you know will set you back, or buy healthier alternatives instead. You may need will power, so create a mantra and say it aloud. It could be simply, “I don’t want this in my kitchen.”
  8. Be happy. Schedule time for you. Go for that massage. Plan a date with a friend to see a movie. Play a board game with your kids. Check out a new book from the library. Paint something. Take a free online course. Write in a journal. Volunteer your time.

Enjoy those chips in moderation but promise me that you’ll do the other eight things in this list. Do them consistently and you’ll discover that they will change the way you eat in the long run.



Invest in silver, invest in yourself

gosilvertips_0117The common metaphor, “silver lining,” connotates hope, optimism and comfort. It is something that is attainable and usually right round the corner, if you look hard enough. Life is the accumulation of the choices you make, and one of those choices is finding that silver lining — for yourself and your team.

Go Silver and illuminate the way

Reaching silver is attainable. Encourage your team to dedicate the next three months to Go Silver, or above, and the cash is theirs, and yours!

Tips for reaching Silver in three months:

  • Embrace your leadership. Be their mentor; they can’t do this without you. You are someone they trust, someone they should feel free to talk to, ask questions, and share comments. Drive yourself and your team to heights that you never thought possible.
  • Take advantage of social media. Build morale, create camaraderie, and form new relationships. Share how these products improved your family’s wellness.
  • Have and share a mantra. Mantras can lead to transformation. It’s like starting a new habit. Speak your mantra every day as each repetition brings you closer to success. For example: “This year is my turning point. From here on out, I am taking consistent action to change my life. My life will never be the same.”
  • Track progress. Anyone who has successfully reached their goals knows the importance of tracking their progress. It helps you stay focused, it puts things into small, doable tasks, and it let’s you see which activities give the best results.
  • Take advantage or those first 90 days. Accumulate personal PV during the first 90 days upon enrollment, and maintain a 100 PV Autoship, to receive the VIP treatment and more great benefits. One can also become eligible to earn the PURE Start bonus which includes an additional $600 and a Samsung or Apple smart watch. Access the PURE Start Flyer and the PURE Start Program Tracking Sheet.
  • Inspire travel. Achieving Silver, or above, will also help someone earn a trip to the Emerging Leadership Retreat in Fort Worth in 2017.
  • Set daily/weekly goals for yourself and your Genesis PURE business. Dedicate time every day to engage with your existing downline and new people. Motivate them.

 When they succeed, you succeed.

Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” You are in the business of growing and developing the skills of your people. Share Go Silver and remind everyone that they will achieve cash every time they rank Silver or above, for a total of $1000 for qualifying individuals.*

If you want more, you have to become more, so attune your mind to abundance today and Go Silver! Embrace this event and learn how to drive yourself and your team to new heights.

Look for that lustrous, shining, silver lining. It’s waiting for YOU. We can’t wait to see what great things you will accomplish in the New Year.


*By March 27, 2017, Genesis PURE is offering an additional bonus for first-time rank achievers of Silver or above. $150 for first time, $350 for second time, $500 for third time. Qualifying individuals have the potential to earn up to $1000! FOR A COMPLETE LIST OF TERMS AND CONDITIONS, VISIT GENESISPURE.COM/PROMOTIONS.


Getting to know Daren Hogge, Genesis PURE’s CEO

darenhogge_ceo_smHere at Genesis PURE, we firmly believe that people are an asset. And our newest, and most important asset is our CEO, Daren Hogge. Daren was the founder of GoYin and formed the company in 2006. He was instrumental in the start of Genesis PURE in 2008 and led that team as president until 2012. In his 29 years in the network marketing industry, Daren has built a reputation as a dynamic leader with the ability to turn vision into reality.


Here is your chance to get to know Daren a little bit better.

Q: What advice would you give to your 18-year-old self? 

Daren: Surround yourself with positive people who have an influence. You are the sum of those you hang around with, and it’s important to keep positive, uplifting people in your life and to maintain good connections and relationships in everything that you do.

Q: What is your all-time favorite song?

Daren: Big Iron by Marty Robbins

Q: What is your all-time favorite movie?

Daren: It’s a Wonderful Life

Q: Do you have a favorite app?

Daren: ESPN, where I can check scores and get updates on the sporting community.

Q: Is there a gadget you cannot live without?

Daren: That would have to be my iPhone. It has everything that I need and it’s a great way to stay in contact with our employees and Independent Business Owners.

Q: What was your very first job?

Daren: My first job was growing pumpkins from sunup to sundown on a farm. I still enjoy farm work and working with the land.

Q: What are your highest values?

Daren: Honesty, integrity, accountability, commitment and trustworthiness. I’m also a huge fan of people taking responsibility for their decisions and actions.

Q: What is one of your greatest successes?

Daren: The creation of GoYin; not only the product but the company which later became a major part of Genesis PURE. I am very proud of the formation of this company. Despite its challenges, it has continued to move forward. I think it’s important for every employee to know that great companies go through periods of challenges or what I call ‘pruning’, and those that come out on the other end have an opportunity to become one of the great ones. We are in that perfect place right now so although the challenges aren’t fun, they are necessary for the expansion and growth as we head into the future.

Q: Who are your heroes?

Daren: My parents. They both grew up in very humble circumstances and showed us through their work ethic how to treat others. They are both very charitable and have always given more than they have received, and I believe that is a great principle in life to follow.

Q: What is your favorite place to vacation?

Daren: In the United States, Boston. Internationally, the Dominican Republic.

Q: What are your goals for the next six months?

Daren: With the great foundation here at Genesis PURE and the wonderful staff, we are going to accomplish some exciting things in the next six months. I have been talking to the leaders and they are very focused on an amazing 2017. As we continue to support the IBOs, as all the employees have, it will be a spectacular year!

Read Genesis PURE’s press release announcing new leadership here:


Can you name the biggest health-and-fitness trend to rule 2017?

2017_fitness-trends-blogEvery year, there are new trends in fitness and nutrition that take the world by storm. Last year it was coconut oil, juice cleanses, barre workouts, meditation, and bone broth, just to name a few. What will become mainstream in 2017?

Let’s look ahead. Have you ever heard of or taken a sound bath? Hint…there is no water involved.  A sound bath is a type of meditation that employs sound waves (more on that below). You will likely see these in 2017, along with wellness vacations, magnesium supplements and adaptogenic herbs.

The biggest trend of all?

Genesis PURE’s new Rally28™ weight-management system, of course! This easy, flexible, 28-day program helps you reach your weight-loss goals with products that feature Craving-Control Technology, help you burn fat and curb cravings, and help you power through fatigue. It has everything you need including a blender bottle so you can take your meals on the go, and a tape measure so you can track your results.

Participants everywhere are throwing their unhealthy habits into reverse and getting back on track to a lifestyle of Whole Health. They are learning the secret to a healthy lifestyle, from the help of Genesis PURE’s top-quality products, satisfying eats, tracking tools, and a supportive community.  Learn more here.

More trends you will see in 2017

  • Adaptogens. These are botanical compounds from nature that help the body handle stress and fight fatigue, slowly and gently. Much like a thermostat works to balance the temperature inside a home, adaptogens help balance the body’s adrenal system, which is in charge of managing the body’s response to stress and fatigue. Genesis PURE’s Moomiyo Edge, a product in the GPS line, combines moomiyo extract, an adaptogen, with an array of other adaptogens such as golden root, reishi, cordyceps and codonopsis to boost your workout performance and help improve recovery time.* Ginseng is also an adaptogen which is used in many Genesis PURE formulations. ENERGY contains American ginseng. ENERGY contains Indian ginseng, or Ashwagandha (an adaptogen). Daily Build, Fasting Solution and ENERGY contain Siberian ginseng.
  • The wellness vacation. These all-in-one vacation/spa/retreat/boot camps are a popular way to refresh the mind and body. Companies such as Well & Being are bringing customized fitness, nutrition, integrative medicine, mind-body therapies, and advanced skincare to luxury resorts. Even Marriott hotels offer amenities such as air purifiers, organic mattresses and posture-supportive flooring, for a minimal upgrade.1
  • Dream meditation. This new kind of meditation is all about training your brain to dream consciously. Dream Reality Cinema, is a company hoping to help teach us how to lucid dream (control exactly what happens in your dream). This new form promises to unlock information stored in the subconscious while helping with sleep and stress disorders.
  • Magnesium. Americans are deficient in magnesium which can cause negative side effects like muscle cramping and insomnia. Magnesium helps relax muscles for restful sleep and regulates blood pressure already in normal range.* A great way to get your magnesium is by taking Genesis PURE’s Coral Calcium liquid dietary supplement.
  • Sound Baths. This is a trendy form of meditation that utilizes sound waves to put the body into harmony. The vibrations from crystal bowls, which are “played” with a mallet in various patterns is thought to reduce anxiety, pain and aid sleep disorders.
  • Longevity Foods. This is a new name for superfoods. Things like black garlic, avocado oil, nutritional yeast, dragonfruit will make a big difference in diets everywhere. Black garlic has been aged and is loaded with more antioxidants the raw garlic. Avocado oil contains high concentrations of unsaturated fats and vitamin E. Nutritional yeast is packed with nutrition, particularly B-vitamins, folic acid, selenium, zinc, and protein. It is low in fat and contains no added sugars or preservatives. It tastes great on popcorn or added to soups, gravies, and sauces. Dragon fruit contains Vitamin C, phosphorus, calcium, fiber and antioxidants.
  • Boot camps. Getting a full-body training session in a team environment is really popular. Plus, you will meet like-minded people. When they see you are missing, it gives accountability a community vibe.

Do any of these inspire you to try something new? If there is a trend we did not mention and you would like to share, please do so.

One thing is for sure. These trends all point toward a shift to a healthier lifestyle, something important to all of us here at Genesis PURE. We believe that experiencing a life of Whole Health all comes down to the basics: getting proper nutrition, quality exercise and adequate sleep.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.