Jayson and Sherrie Lavender – Our Story

Five months ago, my husband and I were introduced to PURE while attending a soccer tournament with our three children. Whitney and Jason Johns, our fantastic upline team, were passionate about the opportunity and told us we could earn shares while making extra money.

My husband Jayson is a teacher and high school football coach and I work full time as a dental hygienist. We are over-committed in every way imaginable. The opportunity sounded amazing; however, we weren’t sure what this all entailed nor did we even understand initially what we were doing. The products weren’t something that drew us to the opportunity. Everyone in our family of five was already supplementing with another brand.

By joining PURE, we thought that we could save money by consolidating all of our supplements. After weighing the pros and cons, and waiting four weeks too long, we decided to commit our time and money to starting a business with PURE.

Despite our busy schedule, we made a list with some achievable goals and got to work. I can say through this experience there have been so many positive changes we have encountered. We feel we are now supplementing our family with the best products around. It has helped us pay off debt, has given our kids the opportunity to participate in activities they would not have otherwise done, and we’ve been able to save and plan for future life events including college and retirement. And, we only work our PURE business part time.

Working a business together has also added a whole new level to our relationship of 16 years. We had no way of knowing what PURE was going to offer us and so many others. Our goal is to keep sharing the products and opportunity, help others achieve their goals, keep building a dynamic team, and keep our faith at the forefront of our business.

– Jayson and Shellie Lavender, PURE Presidential Independent Business Owners

If you have a success story as a PURE Independent Business Owner that you’d like to share with us, please forward to marketing@livepure.com.

The earnings of the distributors in this publication are not necessarily representative of the income, if any, that a PURE distributor can or will earn through his or her participation in the PURE Prosperity compensation plan. These figures should not be considered as guarantees or projections of your actual earnings or profits. Success with PURE results only from successful sales efforts, which require hard work, diligence, skill, perseverance, competence and leadership. Your success will depend upon how well you exercise these qualities. For detailed information on IBO income averages, visit livepure.com/IDS.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Genesis PURE, Inc.

Getting to know Rich Scheckenbach

We recently talked with our newest member of the PURE Wellness Advisory Board (WAB), Rich Scheckenbach, who has a client base of dietary supplement, food and beverage, and nutritional ingredient companies worldwide.

Where do you and your family reside? I have called the Northwest home since 1972 and my wife and I currently reside in SW Washington state. We have family throughout the world.

When did you know you wanted to study nutritional sciences? My interest in nutrition has always been front and center as I was fortunate to grow up in a house that valued healthy food choices. Mom was a huge advocate of the Mediterranean diet, Dad was adventurous in always adding new “health foods” to his diet (such as whole grains, raw wheat germ, exotic fruits and vegetables) as far back as the mid-1950s. I was given my first dietary supplement in 1955 and have since never missed a day taking them. Studying bacteriology and biochemistry as an undergraduate at UCLA was the pivotal moment for my decision to better understand and pursue the underlying principles of proper nutrition.

What do you think is the most important point to remember in nutrition? The most important aspect of good nutrition is understanding that balance in what we consume is paramount. Without all of the essential vitamins, minerals, amino acids, fats, and phytonutrients being consumed on a regular basis we cannot perform at our optimum level — physically, mentally, or emotionally. There isn’t any single “silver bullet” nutrient or food that will ensure optimum health.

What is your proudest career accomplishment? There is no single accomplishment that stands out for me in my forty-year career in the nutritional science/natural products field. I truly have been blessed to be able to positively impact the health and performance of millions of individuals worldwide through the formulations and products that I have created. For this, I owe a great debt of gratitude to my parents, my wife, my past professors, my colleagues in many health-related fields, and a cadre of devoted scientific researchers whose studies have provided an ever-growing understanding of biochemistry, physiology, and nutrition.

What do you love about your career? Helping people achieve their goals whether those are weight management, improved sports performance, increased vitality, enhanced well-being, and so forth. When individuals learn that they can be in control of most of their health-related issues, it is often a huge revelation and always very empowering.

What attracted you to PURE and influenced your decision to accept an appointment to the WAB? Three things attracted me to PURE – 1) Daren Hogge, (for whom I have the very highest regard), and his fine corporate team; 2) the PURE field leadership, which is comprised of some of the most devoted and caring individuals that I’ve met; and 3) the very dedicated philosophy of bringing to market the best products that science and nature can provide.

What is your favorite product by PURE? I don’t play favorites so I truly can’t answer that directly. I will say, however, that GPS Rebuild is a product that I will never be without. Once you understand the huge significance of muscle physiology on health and the importance of feeding muscle during its post-activity recovery phase, you are likely to agree that this is an “impact” product.

Give us a peek inside your refrigerator or cupboard. What are your mainstays? There are so many! Fruits and vegetables, fish, and meats, in general. Specifically, blueberries, salmon, Mila, pomegranate juice, protein powder, potato chips (hey, we’re all entitled to a vice or two), supplements!, beef, chicken, tuna, olives, and green salad ingredients.

Do you have a favorite quote? Two of them actually. Interestingly, both seem particularly relevant to those involved in network marketing.

Go confidently in the direction of your dreams. Live the life you have imagined.” — Henry David Thoreau

“Believe that there’s light at the end of the tunnel.  Believe that you may be light for someone else.” — Kobi Yamada

Learn more about PURE’s Wellness Advisory Board. This team of highly dedicated professionals provides ongoing guidance on product development, product claims, and product-use protocols.


It’s sweet to have a healthy heartbeat

In honor of Valentine’s Day and Heart Health Month, let’s talk about the heart. Having a healthy heart is so important. Heart disease is the leading cause of death for both men and women.1 Here at PURE, we ‘whole-heartedly’ believe that education is critical to keeping our hearts as healthy as can be.

We know that being physically active and eating a healthy diet are ‘musts’ for heart health. Other recommended lifestyle changes include quitting smoking, exercising to maintain a healthy weight, limiting stress and alcohol use, having our cholesterol and blood pressure frequently checked, among other things.

We can also add the following products by PURE to our daily routine for optimal wellness. Each contains ingredients that support heart health.

Heart-healthy products by PURE:

Take these additional steps to show your heart even more love.2

Avoid trans fats – Trans fat clogs your arteries by raising your bad cholesterol levels and lowering your good cholesterol levels. Cut these out of your diet to improve blood flow. Food to avoid include packaged baked goods, snack goods, margarines and fried foods.  Read food labels and look for partially hydrogenated oils, which are trans fats.

Brush and floss your teeth every day – It’s been shown that people with periodontal disease have the same risk factors for heart disease. Bacteria in your mouth can move into the bloodstream and can cause inflammation in the blood vessels.

Get adequate sleep – Studies suggest that lack of sleep may cause disruptions in biological processes, including blood pressure and inflammation. Aim for 7-8 hours of sleep most nights. MelaTrim sleep and weight-loss support is a combination of herbs, amino acids, minerals and melatonin that together help the body get adequate sleep and burn calories naturally while sleeping.*

Avoid second-hand smoke – Chemicals from cigarette smoke promote the development of plaque buildup in the arteries.


1 https://www.cdc.gov/heartdisease/facts.htm

2 https://health.clevelandclinic.org/2016/01/5-things-to-do-daily-to-keep-your-heart-healthy/

Be a winner in your sport with GPS

The Winter Olympics are here and I hope you are as excited as I am. The athletes always inspire me to spend more time outdoors in the fresh air, or take up a new sport. I’ve always wanted to learn how to ski. Watching the athletes compete motivates me to work harder in achieving my goals and to strive for better health.

Whatever your activity, be it skiing, swimming, Zumba, or simply walking, staying fit has a number of benefits for your health and can make you feel good about yourself. Regular physical activity can also be challenging, and we all know it’s energy consuming.

Diet plays a big part in your performance.

Are you eating enough protein to support your muscles? Are you consuming adaptogens to boost your endurance? Are you getting the right amounts and types of vitamins and minerals? Excercise is imortant every day, and your nutrition should be, too. That’s why PURE created the GPS performance line of five products, listed below. These are a great addition to any exercise routine, or professional sports career.

The GPS line was created specifically for athletes, fitness enthusiasts, and the active lifestyler who want to enhance endurance, improve mental clarity, boost energy and maintain weight. The line provides complete performance nutrition with amino acids, the building blocks of protein; adaptogens for improved focus, stamina, endurance and recovery; and vitamins and minerals for overall wellness. What’s extra special about the GPS line is that each product supports the various stages of your workout, because what you do before and after exercise is just as important as during.

The GPS Line

GPS Adapt – Avoid burnout and help your body adapt to physical, emotional, and environmental stressors with a unique adaptogenic blend. Consume 2 capsules with water 15-30 minutes before physical activity and/or before bed.*

  • Adaptogens are natural substances that help increase the body’s resistance to stress and fatigue.*
  • Codonopsis, a flowering plant, helps to stimulate the central nervous system.*
  • Moomiyo, a very powerful herb/mineral adaptogen, has antioxidant properties which can help protect the body against free radical damage.*

GPS Circulate – Support muscle health with L-arginine, and a spectrum of other amino acids and complementary nutrients, to support muscle health. Mix one level scoop or packet into 8-10 fl. oz. of water. Shake or stir thoroughly and drink. Consume on an empty stomach approximately 30 minutes before exercise or at bedtime.*

  • Helps facilitate blood circulation for nutrient absorption before your workout.*

GPS Energize – A blend of antioxidants, vitamins, minerals, and amino acids deliver nutritive support to your workouts. Add one packet to 8 oz. of water, mix thoroughly and drink immediately. Consume one serving 30 minutes before physical activity.

  • Glutamine is an amino acid that plays a key role in protein metabolism and new muscle growth.*
  • Provides energy and mental clarity.*

GPS Hydrate – Replenish vital fluids, electrolytes, and nutrients lost during exercise with this blend of amino acids, carbohydrates, and B-vitamins. Add one packet to 8 oz. of water, mix thoroughly, and drink. Consume one serving every 30 minutes during physical activity.

  • Contains a proprietary trace mineral blend
  • Hy-5 AminoBlend: L-glutamine, L-citrulline malate, taurine, glycine and N-acetyl carnitine

GPS Rebuild – This unique formula of vital nutrients is an effective, post-workout supplement designed to help promote post-exercise muscle recovery and muscle tissue maintenance. Consume within thirty minutes after exercise, training, or competition for maximum physiological effectiveness.* Add one scoop to 8 fl. oz. of water and blend or shake thoroughly.

  • Contains protein and carbohydrates combined with essential vitamins, minerals, creatine, and branched chain amino acids (BCAAs).
  • The precise blend of creatine (2g/serving), free amino acids (BCAAs and L-lysine), bromelain, inosine, and L-carnitine allows for fast restoration and enhanced muscle conditioning and growth.*

Round out your routine with other PURE products. For instance, support gentle detoxification with HealthTrim Cleanse, a CORE4 product. Support optimal digestive health with Probiotic. Learn more about our other excellent and effective products at livepure.com.

So, let the games begin! The determination of our athletes is phenomenal and I think if everyone strives to put in the effort, they can be successful in meeting their individual bests. Listen to your body and ensure you are not pushing your body past its capacity.

Get ready to experience your personal best with GPS!

Jennifer Evans is the marketing copywriter at PURE. Her colleagues refer to her as “eagle eye” as she rarely misses a beat. She heads up writing all content for PURE, blending in her health “know-how” and her love of exercise and good food. She never misses a day without a cup of vanilla Matcha Vegan Shake. Motto: Love yourself enough to live a lifestyle of Whole Health.

Ingredient Spotlight: Organic Sulfur

When you hear the word sulfur, you might think of a yellow substance, or you might recall the smell of rotten eggs or a hot spring. That distinctive smell is from sulfur, or sulfur dioxide, a form of sulfur often used in metallurgy, rubber vulcanization, and petroleum refining. It is toxic to the body.1

Methyl-sulfonyl-methane (MSM), on the other hand, is an organic form of sulfur that can be safely digested and absorbed by the body. It is stored in the muscles, skin, bones, nails and hair; however, our body cannot make it. We must get it from food (found naturally in fruits, vegetables, whole grains, meat, poultry, and eggs), or supplements.

MSM is found in all plant and animal tissues. It is white, odorless and 100% organic. It is both a mineral and an element found naturally in the protein of plants, animals and humans. MSM is necessary for many important functions in the body; for instance, promoting joint function and health.*

Organic Sulfur by PURE

Our supplement consists of 99.9% pure distilled MSM sourced in North America, has no added fillers, binders, excipients, artificial ingredients, or flow agents. It is non-GMO, gluten-free, dairy-free, and vegan.

“Research shows that Organic Sulfur can help balance inflammatory mediators in the body. When there is imbalance, we are going to have issues,” said Darin Blackhurst, PURE Director of Research and Development and Quality. “Clinical studies show that 6 grams a day is the effective dose needed and this is the amount used in our product. Study participants who took 6 grams of organic sulfur daily actually had a significant improvement in joint mobility and flexibility.”

Benefits of MSM:

  • Improves flexibility and mobility by promoting joint function and health.*
  • Can alleviate discomfort that may follow challenging exercise sessions.*
  • Assists with the elimination of cell-damaging free radicals in the body.*
  • Helps promote healthy skin, hair, and nails.*

Ways to take Organic Sulfur

Organic Sulfur is available in both capsule and powder form. Some people may have trouble stomaching the bitter taste of the powder. To make it more palatable, you may want to mix it with GPS Hydrate or GoYin. Or, add a light juice or sweetener to offset the bitterness. The more water you add, the less bitter the taste. Take three capsules twice daily, preferably in the morning and the evening, on an empty stomach; or mix one level teaspoon into warm water or drink of your choice to dissolve crystals and consume.

Is organic sulfur an ingredient in sulfa pharmaceutical drugs?

No. Organic sulfur is a nutrient, a necessary part of natural chemical processes in the body. Sulfa based drugs or sulfites are forms of inorganic sulfur. Sulfa drugs are synthetic; they do not occur naturally. They are used as antibiotics, which in some people cause allergic reactions.2

1 https://www.dherbs.com/articles/wellness-prevention/msm-sulfur-vs-sulfur/
2 http://www.falconblanco.com/health/msm/faq.html

Keep calm with schisandra

Schisandra…it’s a bit of a tongue twister if you say it fast enough. Schisandra is actually an herb derived from the fruit of a vine native to China and Russia. It is sometimes referred to as “five flavor berry” because its taste captures the five major flavors – sweet, sour salty, bitter, and spicy.1

The fruit produced by the schisandra plant has long been used in traditional Chinese medicine to treat indigestion, and other health problems, and enhance strength and stamina. 1 We use this unique ingredient in our GoYin Balancing Blend for its adaptogenic properties. Schisandra helps increase the body’s resistance to stress, while calming the nervous system. It also helps increase energy, physical performance and endurance.

In traditional Chinese medicine, schisandra is also used to promote healthy aging, normalizing blood sugar and blood pressure, and stimulating the immune system. According to the Memorial Sloan Cancer Institute, schisandra has antioxidant activity, which means it can neutralize free radicals that can cause cellular and genetic damage.2

How does schisandra work?

The chemicals in schisandra stimulate enzymes (proteins that speed up biochemical reactions). This is important because certain processes, one of which is increased absorption of nutrients, help the body function properly. These chemicals may also help the body have more energy, resulting in improved endurance and coordination.3

Get up and GoYin

Goyin Balancing Blend contains 16 botanical herbal extracts, including schisandra, to help people balance their mood and stress levels. GoYin is a CORE4 product, a delicious drink that can help balance mood and stress levels. GoYin was traditionally used to help reduce the impact of stress on the body and mind while enhancing overall well-being.*

GoYin Balancing Blend:

  • Made with a proprietary blend of fruits and herbs, including schisandra, astragalus, jujube date, gac, hawthorn, tangerine, and ginger to help provide balance, based on traditional Asian herbal practices.
  • Delivers a good source of vitamins B6 and B12. B6 is essential for the production of energy in the body from the food we eat. B12 is necessary for building important cell structures in the body, including DNA and hormones.
  • Vegan, made with natural ingredients.
  • In a clinical study, Goyin was shown to improve overall feelings of vigor and well-being, and decreased feelings of gloom, tension, and fatigue.*

Listen to the PURE Product Spotlight on GoYin where Blackhurst, Director of Research and Development, Carmen Keith, M.D., and Amy Perez, PURE IBO explain why GoYin is such an essential part of your daily routine.

1 https://selfhacked.com/blog/schisandra/

2 https://www.mskcc.org/cancer-care/integrative-medicine/herbs/schisandra

3 https://www.emedicinehealth.com/schisandra-page2/vitamins-supplements.htm


Shake your way to an ideal weight

Are you participating in PURE’s Rally28 New Year, New You Challenge? Are you trying to better manage your weight or just want to eat healthier overall? You might be interested in the power of meal replacement shakes. What exactly is a meal replacement and when and why should you replace a meal?

Meal replacement shakes are calorie-portioned, vitamin-and-mineral-fortified supplements that are ideal for those looking to replace a meal or avoid overeating between meals. Think convenience and nutrition. Maintaining a healthy diet can be a challenge with today’s on-the-go lifestyles. A meal replacement shake is easy to prepare making it a great way to save time. You don’t have to worry about making meal prep decisions. Meal replacement shakes are a great way to limit your calorie intake, too, because you know exactly how many calories you are ingesting.

Make a shake!

PURE has two delicious meal replacement shakes: 360 Complete Shake and Matcha Vegan Shak. Both shakes offer 160-180-calorie servings, a robust 20-21 grams of protein, along with vitamins, minerals, carbohydrates, fat and fiber. Both also help maintain healthy blood sugar levels and they support weight management.*

HealthTrim® 360 Complete Shake –

  • Delicious cacao and vanilla bean flavors
  • Contains a proprietary Craving-Control Technology to help support weight loss
  • Boosts energy with guarana seed, a natural source of caffeine (33mg)
  • Provides probiotics and digestive enzymes that help promote digestive health*
  • Sweetened with stevia; no artificial coloring, sweeteners or flavors

HealthTrim Matcha Vegan Shake –

  • Delicious vegan alternative in dark chocolate and vanilla flavors
  • Ceremonial matcha naturally supports fat metabolism, which may help curb feelings of hunger
  • Aids in healthy digestion and cleansing*
  • Superior antioxidant content
  • Sacha inchi contains omega fatty acids and all essential amino acids for sustained energy
  • Matcha with L-theanine helps elevate mood, reduce stress and enhance mental focus and clarity
  • Rich in potent antioxidants and phytonutrients that fight cell damaging free radicals

Try using a meal replacement shake every now and then to replace a breakfast or lunch. When you use them along with a healthy diet, you’ll learn how to make healthy food choices in the process.

For best results, consume a meal replacement shake in conjunction with regular exercise and a balanced diet.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.