A message from our CEO

Dear Valued Members and Independent Business Owners,

I am very excited to announce the launch of our new brand, PURE: People United Reaching Everyone. Our business has grown and evolved over the years, and we have a firm foundation on which to fulfill our mission. Our new name and logo reflect the pride we have in our global community, one that is united by a common purpose to create a better world.

When we asked the question, “What do you need to be fulfilled?” we found that a life in which physical health, financial health and purpose are in balance is when we can truly experience Whole Health. In my opinion Whole Health is for everybody. It’s about living a life that integrates all of our legitimate needs – exercise, nourishment, sleep and purpose. We can achieve this lifestyle with our PURE portfolio of nutrition, performance, weight management, and skincare categories that were created for excellence and effectiveness, as well as our lucrative business opportunity.

Changing a brand is a process that takes time and can involve many steps. In the coming months we will be updating our material and online presence with our new brand. Genesis PURE, Inc. is our parent, or legal, name. PURE: People United Reaching Everyone, is how we refer to ourselves.

We realize you may have a lot of questions regarding the rebranding process. To help you, we’ve compiled a Frequently Asked Questions document that is located in the Virtual Back Office (VBO) library. We will update this document as we continue to roll out our new identity among all platforms.

A new Brand Style Guide has been  developed to provide the foundation for consistent application of PURE across all media. Please note that you can access the new logo and style guide on your VBO, as well as change any information. Your replicated website on genesispure.com and livepure.com will be exactly the same and both will continue to work. Using these standards correctly builds strong brand awareness, allowing us to maintain our position as an industry leader.

We’ve been delighted by your excitement as we prepared for this launch of PURE. This initiative is a reminder of the value and impact of our mission to enrich lives through smart, simplified nutrition and a supportive culture.

Live PURE,

Daren Hogge

 

 

Ask the Expert: Frequently Asked Questions

At Genesis PURE, we have an expert team that is dedicated to answering your product and nutrition questions.

Here are the most popular questions from the previous week. You might find a topic related to a question you have.

Q: How much EPA, DHA, and DPA are in Mila?

A: EPA, DHA and DPA are all omega-3 fatty acids. Mila contains 4 grams of essential fatty acids, 3 grams of omega-3 and 1 gram of omega-6. The type of omega-3 fatty acid in Mila is ALA or alpha-linolenic acid. The body converts ALA into EPA, DHA, and DPA, so technically Mila does not actually contain these fatty acids. Everyone’s ability to convert ALA to EPA, DHA, and DPA will vary, so it is difficult to say how much of each you will actually get from consuming it.

Q: Does your GPS Energize contain dairy?

A: No, GPS Energize does not contain milk.

Q: What is the best way to take supplements and what should the timing be between each?

A: We are currently working on a helpful guide on when to take our supplements. Please check online on the Recommended Use page for each product in question. For products that contain caffeine, including Metabolic ONE, Green Coffee Bean, PURE Café, we suggest not taking them together as you don’t want to consume too much caffeine at once.

Q: Do any of your products contain lutein, and if so, what amount?

A: Yes, our Daily Build contains lutein. One serving contains 2mg of lutein which is about the same amount you would find in a cup of cooked broccoli, sweet corn, Brussels sprouts, or about a 1/2 cup of cooked green peas or summer squash.

Hip hip hooray for Dad!

Father’s Day is on June 18, just around the corner.  He may not admit it, but he probably doesn’t want another striped tie to add to his collection. And his toolbox is likely overflowing. This year, give him something special that makes him feel good. After all, he has always offered a caring heart to you.

Today’s dads are either juggling work, raising children, or enjoying retirement. Hopefully they are all trying to stay fit.  Show you care by gifting him with Genesis PURE™ products. Sharing the importance of living a Whole Health lifestyle is a heartfelt way to say, “I love you, Dad,” and a thought he’ll really appreciate.

Dad’s love the Genesis PURE Sports (GPS) products, part of our LIVE PURE Performance line. These five all-natural supplements will fortify his workouts, whether he’s in the gym, out for a jog, or on the playground.

  • GPS REBUILD is designed to help promote post-exercise muscle recovery and muscle tissue maintenance.* Each serving provides protein and carbohydrates, combined with essential vitamins, minerals, creatine, and branched chain amino acids (BCAAs). It also contains 20 grams of protein and 15 grams of carbohydrates.
  • GPS ADAPT combines Moomiyo with an array of other adaptogens such as golden root, reishi mushroom, cordyceps mushroom, and codonopsis to support his workout.
  • GPS ENERGIZE is formulated with antioxidant vitamin C, other vitamins and minerals, and amino acids. It also contains B vitamins and natural sources of caffeine to support mental focus before exercise.*
  • GPS CIRCULATE combines L-arginine with a spectrum of other amino acids and complementary nutrients to support muscle health before exercise.*
  • GPS HYDRATE replenishes vital fluids, electrolytes, and nutrients lost during exercise. It includes a blend of amino acids, carbohydrates and B vitamins. The formula also helps to quench thirst by supporting rehydration.

For the Dad on the go, ENERGY is a better alternative to other caffeinated and sugar-laden drinks on the market. It provides vitamins, minerals, and natural caffeine to help stimulate alertness, ease fatigue, and fuel his focus. Dad can take the convenient stick packs with him to the office, to the gym, and to soccer practice.

There’s nothing unmanly about looking good! Dad will appreciate the C’VOSA™ five-step skincare system, part of our LIVE PURE BEAUTY line of products. These products are designed to gently remove impurities, revitalize, smooth, and soften skin, while helping him maintain a healthy, masculine glow.

Natural ingredients, including chia, help cleanse, moisturize, exfoliate and condition the skin. Notes of jojoba and sunflower oils work to soften the skin and reduce the appearance of fine lines and wrinkles.

The Cleanser, Scrub, Toner, Serum and Moisturizer are designed to work together to help minimize the harshness that shaving can cause, to exfoliate, to clear pores, to soothe the skin after shaving, to hydrate the skin, and to reduce the appearance of fine lines and wrinkles. Learn more.

Who couldn’t use a bit more energy? Give Dad a bottle of GoYin superfruit juice. The taste is phenomenal and it will improve his vigor and well-being, as well as decrease any feelings of tension or fatigue he may have.*

These are just a handful of great products that Genesis PURE offers. Discover others that are sure to put a smile on his face. Helping him experience a lifestyle of Whole Health is one of the best gifts of all.

And on top of all that, you can always offer to do his chores for him!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Quench your thirst

We’ve heard it again and again; water is essential for our bodies. It is the main component of cells, tissues, and organs, comprising about 60% of our body, based on body composition.

Water regulates body temperature, removes toxins, controls heart rate, protects organs and tissues, and transports nutrients and oxygen throughout the body.1 The truth is, we would die in a few days without it. Yet, so many of us neglect to consume enough water throughout the day, and over time, this can lead to chronic dehydration, fatigue, constipation, fluctuations in blood pressure, and other health concerns.

It is estimated that 75% of Americans have mild, chronic dehydration; a pretty scary statistic for a nation that has regular access to tap and bottled water! Just as a car cannot run without gas, the body cannot survive without water. According to a study by the Centers for Disease Control and Prevention, 43% of adults drink less than four cups of water per day. That includes 36% who drink one to three cups and 7% who drink none. Yes, water needs vary from person to person, but we are certainly falling short of the recommendation. The Mayo Clinic and Institute of Medicine recommends we drink about 1.9 liters per day, which equates to about eight 8-ounce glasses of water. While there’s no hard evidence supporting the 8 by 8 rule, it’s easy to remember.

Functions of water in the body

 functions of water in the body

 

 

 

 

 

 

 

Hydration and Exercise

Thirst may be a reliable indicator that you need to drink more water, but the more active you are, the less reliable that indicator becomes. Studies have shown that by the time you feel thirsty, you may already be dehydrated; plus, a mere 2% drop in hydration may lead to an 8-10% decrease in performance. The amount of water needed will vary and depends on age, sex, body type, health level and activity. A good rule of thumb: the color of your urine should be light yellow to clear; however, if you supplement with B-vitamins, this tip will not apply. Other signs of dehydration are cramps, dizziness, fatigue, and lightheadedness.

Tips for Staying Hydrated

One of the easiest ways to stay hydrated is to carry a bottle of water at all times, but we can obtain our servings in a multitude of ways. Water can come from fruits, vegetables, and low sodium broth-based soups. Make it a habit to drink water as soon as you wake up and before every meal and snack. Also try calorie-free fruit-flavored water or create your own beverage by adding sliced cucumber, orange, or berries. Track your water intake using your phone or Excel spreadsheet and set reminders throughout the day to drink more.

Be aware of your environment. The drier the climate, the more water your body will lose. For instance, flying in a plane is very dehydrating to the body.

Also, stay well hydrated before engaging in activities such as running, walking, cycling, or lifting weights. Be mindful of how your body functions. If you notice signs of dehydration, including headaches, decreased urine output, or extreme thirst, make sure to speak with your doctor.

So, three cheers to delicious, refreshing water. Ditch the morning coffee, the afternoon soda and the evening wine and switch to what your body really loves and needs … water.

References

  1. Jéquier, E. & Constant, F. Water as an essential nutrient: the physiological basis of hydration. Eur J Clin Nutr 64, 115–123 (2010).

Making a world of difference

IBOs James and Taryn Leiker and their two children are shining examples of People United Reaching Everyone. In February 2016, they discovered the King’s Ransom — a U.S. non-profit organization whose goal is to build 1,000 homes for the extremely poor living in Nicaragua.  It was an opportunity they couldn’t pass up. To them it perfectly represented the Whole Health lifestyle.

They set a goal to raise enough money to build five homes. This sparked an interest in their children, Reece (12) and Channing (8), to start their own business selling homemade laundry detergent in order to raise money to help the cause. They were determined to build five homes just like their parents had, with a goal to raise $26,000 in twelve months.

Reece and Channing used recycled Genesis PURE™ Superfruit bottles to hold their detergent, secured a corporate sponsor to cover expenses, and launched their campaign in July 2016.  Every Saturday morning they set up a booth at the local farmer’s market. By September they raised $5,200 for the first house; they raised $17,000 by November; and, in January they were invited to Nicaragua to see their houses being built.

During her Nicaragua visit, Reece witnessed the families living in poverty and knew this was a project she would always be proud of. Upon returning to the States, Reece and Channing raised over $10,000 in a few weeks, exceeding their five-house goal in seven months! To date, the Leiker family has raised $60,758.42 which will help build more than eleven homes. Taryn will be returning to Nicaragua in July 2017.


Get GoYin in the kitchen

Set the stage for wellness with GoYin. This proprietary blend of superfruits, herbs, and other fruits have been traditionally used to help bring the body into balance and enhance overall well-being.*

Created on the premise of 5,000 years of Traditional Chinese Medicine, GoYin can provide nutritional support to help your body deal with everyday stressors.

Enjoy these delicious recipes using GoYin, just in time for summer.

GoYin Pops

Ingredients:
  • GoYin
  • Crushed fruit (optional)
  • Toothpicks or popsicle sticks
Directions:
  1. Pour GoYin into ice cube trays.
  2. Add a small amount of fresh fruit (optional)
  3. Place a toothpick or popsicle stick into each cube.
  4. Place in the freezer until frozen.
GoYin Jello
Try this delicious jello recipe for a fun way to get your daily serving of superfruit juice. Experiment with different ratios and types of fruit juice and superfruit juice. Try using 1 cup of GoYin in this recipe. We found that 1 cup Goji and ¾ cup apple juice also works well. Mangosteen did not set up so you may wish to avoid using this superfruit as well as the Fusion.
Ingredients:
  • ¾ cup GoYin/superfruit/fruit juice
  • ¼ cup boiled water
  • 1 tablespoon gelatin
Directions:
  1. Put water on stove to boil.
  2. While waiting for water to boil, whisk gelatin into ¼ cup juice and mix until smooth.
  3. Add boiled water to juice and gelatin mixture; whisk until mixed.
  4. Add remaining fruit juice and whisk until combine.
  5. Pour jello mixture into a greased pan and allow to set in fridge for two hours.
  6. Remove, slice and enjoy!
“Warming” Baked Pineapple and GoYin
Foods and herbs are categorized as cooling or warming in traditional Chinese herbal practices. Cooling or warming foods may be eaten for a specific, desired result. Traditional Chinese herbal practices are to eat more warming foods during the winter to offset the cooling effect of the season. This recipe uses warming ingredients which are cooked to enhance their warming effect.
Ingredients:
  • 1 pineapple, peeled and cut into spears
  • ¾ tsp cinnamon
  • 1 cup GoYin
  • ¼ tsp nutmeg
  • 3 tsp fresh, pureed ginger
Directions:
  1. Place pineapple spears in baking dish; pour GoYin over the pineapple and let sit for 30 minutes.
  2. Place ginger, cinnamon, and nutmeg on top of pineapple and bake at 450° for 30-45 minutes.
  3. Remove from oven and enjoy.

Find more delicious recipes using Genesis PURE products here.

 

Help replenish fluids lost during exercise

There are no limits with proper nutrition and fitness! Watch Mark ‘Coach P’ Paulsen discuss the benefits of GPS Hydrate, a during-workout supplement.

 

The entire line consists of GPS Adapt, GPS Circulate, GPS Energize, GPS Hydrate and GPS Rebuild.

Adapt, Circulate, Energize are taken before workouts to support muscle health and provide immediate energy. Hydrate is taken during workouts to replenish fluid and quench thirst. Rebuild is taken after workouts to support muscle health with proteins, carbs, vitamins, minerals, creatine, and amino acids.

To order, call 866-535-5888 or visit the Sports Performance shop.